Director, Demand Generation

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 10%

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Crisis Prevention Institute

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1980

💼 Consulting

📦 Logistics

📚 Education

💰 Private Equity Round on 2011-11

Consulting • Logistics • Education

Crisis Prevention Institute is a leading provider of training programs designed to teach individuals how to prevent and manage crisis situations effectively. The organization specializes in evidence-based de-escalation techniques, trauma-informed approaches, and nonviolent crisis intervention methods, catering primarily to professionals in various sectors such as education, health care, and human services. CPI aims to foster safe environments through customized training solutions that equip staff with the necessary skills to handle challenging behaviors and situations confidently.

📋 Description

• Develop and execute demand plans across priority markets, audiences, accounts, and revenue opportunities • Connect integrated campaigns, always-on programs, ABM, lifecycle marketing, events, paid media, content, and organic channels • Build early programs from audience and journey development through briefs, activation, testing, measurement, and optimization • Recommend where CPI should invest, test, scale, change, or stop based on business opportunity and performance • Establish planning processes, channel frameworks, and operating rhythms • Build CPI toward a scalable account-based marketing capability • Develop practical account-based plays using available capabilities and data • Translate segmentation, ICPs, buyer insights, account data, and technology into audience, buying-group, journey, and activation strategies • Align with Sales around priority accounts, opportunities, account engagement, demand quality, follow-up, and Marketing insights • Lead integrated campaign plans and own campaign architecture and customer journeys • Connect content, paid media, organic social, sponsored programs, events, email, web, and sales activation into cohesive journeys • Analyze program and audience performance and optimize demand generation efforts • Partner with Marketing Operations to improve visibility into qualified demand, account engagement, opportunities, pipeline, revenue, and marketing efficiency • Lead and develop a team spanning performance marketing, content, design, and events • Evaluate AI, agencies, technology, and external specialists to increase team capabilities, quality, and speed

🎯 Requirements

• Bachelor’s Degree in Marketing, Business, Communications, Product Management, or related field • 8+ years of B2B marketing experience, with significant experience in demand generation, growth marketing, integrated marketing, or revenue marketing • 3+ years of people leadership experience, with demonstrated ability to build and develop high-performing teams • Experience building and executing integrated demand programs across multiple channels • Knowledge of moving from audience and business opportunity through activation, conversion, measurement, and optimization • Hands-on experience building account-based programs and working with Sales around target accounts, buying groups, engagement, and pipeline • Experience with complex, multi-stakeholder B2B purchases • Experience building or significantly evolving a demand generation capability in an imperfect environment • Experience creating structure where it doesn’t exist, developing people while working alongside them, and making progress without pristine data, technology, processes, or attribution • Experience leading a team and managing meaningful marketing investment, agencies, and external partners • Strong analytical judgement and cross-functional leadership • Familiarity with lifecycle marketing, conversion optimization, and modern AI-enabled marketing practices

🏖️ Benefits

• Comprehensive compensation package • Comprehensive benefits package • 401k • PTO • Health & Wellness Days • Paid Volunteer Time Off • Continuing education and training • Hybrid / Remote work schedule • Paid Parental Leave

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