Senior Manager, Content Amplification

Job not on LinkedIn

🔥 17 hours ago

🗽 New York – Remote

🗽 New York – Remote

💵 $169k - $210k / year

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 0%

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Sky Betting & Gaming

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🎲 Gambling

🎮 Gaming

👥 B2C

Gambling • Gaming • B2C

Sky Betting & Gaming is a UK-based consumer-facing betting and online gaming operator. Now part of Flutter UK & Ireland and the wider Flutter Entertainment group, the brand is presented alongside Betfair, Paddy Power, PokerStars and tombola as a market-leading provider of trusted entertainment to millions of customers. The company emphasizes responsible play, customer experience and uses digital platforms (web and apps) to deliver betting and gaming services, with operational presence in Leeds and registration under Flutter Entertainment plc.

📋 Description

• Own the paid amplification layer supporting organic content and creator output • Run boosting across owned, creator, and aggregate accounts, prioritizing content with organic traction • Build and operate a programmatic amplification engine using real-time performance thresholds • Set and manage the paid boosting budget, forecasting spend against the content calendar and moment-driven opportunities • Prioritize CPM-based media buys for reach efficiency and brand exposure • Split amplification spend and reporting across Fanatics Sports & Casino and Fanatics App • Report on reach, non-follower reach, engagement, share of voice, CPM efficiency, unaided awareness, and brand favorability lift • Maintain the boundary between amplification and conversion-tied Performance Media • Partner with Performance Media on shared paid social and CTV/OLV platforms • Coordinate with Creator & Talent on content amplification support and thresholds

🎯 Requirements

• 4+ years in paid social or programmatic media buying • Direct experience in reach/awareness-oriented CPM buying rather than performance/direct response • Experience building or operating a programmatic, rules-based amplification engine triggered by performance thresholds • Fluency in reach, non-follower reach, engagement, and share of voice as primary success metrics • Comfort being evaluated on CPM efficiency rather than CPA/CPC • Experience managing a paid media budget and forecasting spend against a content calendar • Judgment to flag and route CPA, CPC, or revenue-share-structured deals to Performance Media • Experience in sports, betting, gaming, or a comparable fast-moving consumer category is a plus

🏖️ Benefits

• Full-time employment includes base salary and bonus • Benefits information provided at https://benefitsatfanatics.com/ • Potential in-person onboarding/cultural immersion experience: Launching into Better: LIVE, a multi-day program in New York City • In-person interview and onboarding components may be included depending on the role and location