Content Marketing Manager – Growth Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $115k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

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Smartsheet

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Smartsheet is a platform designed to manage projects, automate workflows, and build solutions at scale. It offers a wide range of features including automation, team collaboration, dashboards and reporting, and integrations, allowing businesses to streamline their operations. The platform caters to diverse use cases such as project management, IT portfolio management, marketing management, and more, serving various industries including government, finance, and healthcare. Smartsheet also emphasizes security and data protection, ensuring users' data privacy. Additionally, it offers professional services like consulting, training, and implementation support to maximize the platform's capabilities.

📋 Description

• Write high-quality short and long-form content across landing pages, marketing and SDR emails, social copy, and campaign assets • Craft persona-driven copy connecting product value to buyer pain points and business challenges • Engage internal subject matter experts, customers, industry leaders, and partners to develop authentic storytelling content • Translate complex product and industry topics into clear, engaging copy across the buyer journey • Review and recommend ways to optimize demand generation potential across channels • Develop and apply understanding of buyer personas, goals, and pain points to inform content strategy • Align content plans with editorial calendars, campaign goals, and pipeline objectives • Partner with communications to support brand positioning and messaging • Use performance data to generate content insights and contribute to quarterly planning • Test and optimize content types and messaging based on audience engagement • Lead cross-functional content projects from brief to delivery, managing timelines and stakeholder alignment • Partner with campaign, lifecycle, digital, field, and partner marketing teams to activate content across channels • Manage the content library and contribute to audits and updates • Navigate localization workflows for key content assets • Undertake other projects and initiatives as assigned • Report to the Sr. Manager, Content Strategy

🎯 Requirements

• Bachelor's degree or equivalent experience in marketing, communications, journalism, or a related field • 5+ years of content marketing experience • Strong portfolio of short and long-form B2B copy, including emails, landing pages, social, ebooks, guides, and reports • Ability to write persona-driven content focused on customer pain points and business outcomes • Ability to write across formats and tones, from punchy CTAs to nuanced narrative-driven content • Experience working in or closely alongside demand gen or campaign teams in a SaaS/tech environment • Comfort using data to inform content decisions and optimize performance over time • Strong project management skills with the ability to juggle multiple priorities and deadlines • Clear verbal and written communication skills • Ability to use AI as a drafting and productivity aid while understanding and defending the content produced

🏖️ Benefits

• Employer subsidized medical/vision and dental coverage for full-time employees • 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay) • Monthly stipend to support your work and productivity • Flexible Time Away Program, plus Sick Time Off • US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans • US employees receive 12 paid holidays per year • Up to 24 weeks of Parental Leave • Personal paid Volunteer Day to support our community • Opportunities for professional growth and development including access to Udemy online courses • Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account • Teleworking options from any registered location in the U.S. (role specific) • Market competitive incentive opportunity