Director of Sales – Conventional Grocery, Mass, Natural, Club Channels

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $180k - $215k / year

⏰ Full Time

🔴 Lead

🤑 Sales

👻 Ghost score 0%

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So Good So You

WebsiteLinkedInAll Job Openings

51 - 200 employees

🍽️ Food & Beverage

🏥 Healthcare

🧘 Wellness

Food & Beverage • Healthcare • Wellness

So Good So You is a company specializing in organic, cold-pressed juice shots designed to support various health functions such as immunity, energy, digestion, and mood enhancement. Their products are crafted with sustainability in mind, using nutrient-dense superfoods and certified organic ingredients. So Good So You is committed to creating environmentally friendly products, utilizing 100% renewable energy and recyclable packaging. The company prides itself on its mission to contribute positively both to the health of its customers and the planet.

📋 Description

• Drive revenue by accelerating volume, velocity, and store count distribution for Core Juice Shot and New Product Lines • Directly manage 4 Sales Managers, top retail accounts, and broker networks • Steer relationships with key Conventional Grocery, Mass, Natural, and Club channel accounts • Optimize trade spending, promotions, and shelf positioning to maximize sales per store per week • Secure new shelf placements for core shots and new product lines • Negotiate contracts and Joint Business Plans with top grocery, mass, natural, and club accounts • Support direct reports in developing retailer relationships • Use SPINS, Nielsen, Circana, Scintilla, Symphony, and retailer portals to track velocity, ROI, and performance • Manage Costco, Target, Walmart, Publix, and Albertsons Corporate accounts • Train, mentor, coach, and develop Sales Managers/direct reports • Collaborate with sales team leadership on alignment, strategy, and support • Establish annual goals, KPIs, and sales budgets • Partner with Sales and Marketing Project Lead on tradeshow and event strategy • Manage distributor relationships with UNFI, KeHE, DOT, and specialized Produce, Dairy, and Natural Distributors • Manage regional and national broker relationships • Lead trade strategy and execution • Partner cross-functionally with Marketing, Operations, Finance, and R&D • Champion collaboration between sales, brand marketing, and supply chain to optimize product launches and trade promotions

🎯 Requirements

• 7+ years in CPG Sales • At least 3–5 years in a leadership role managing direct reports in a remote setup • Beverage and/or Better For You Brand experience ideal • Bachelor’s degree in Business, Marketing, or equivalent practical experience • Excellent persuasion and presentation skills • Strong financial acumen • P&L management skills • Contract negotiation skills • Deep understanding of US Retail, Direct, Distributor, and Broker Networks • Proven history of beating annual revenue targets • Success selling to major retailers, distributors, and wholesalers within the customer portfolio • Category Management and Sales Analytics knowledge • Experience with data tools for tracking trends and forecasting revenue • Strong computer skills; Word, Excel, and PowerPoint essential • G-Suite and CRM software experience a plus • Experience in short shelf life, refrigerated products a plus

🏖️ Benefits

• Health, dental, and vision insurance — employer covers 80% of premiums for you and your dependents • 401(k) with a 3% company match • $500 annual company contribution to your FSA • Discretionary Time Off — no accrual, take the time you need (exempt roles) • 12 weeks Paid Primary Caregiver Leave • 4 weeks Paid Secondary Caregiver Leave • Short Term and Long Term Disability, Life Insurance, and AD&D • Team gatherings and volunteer days throughout the year • Annual bonus on top of base salary (eligibility stated)