Digital Marketing – Paid Media, Tracking

Job not on LinkedIn

🔥 19 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Spotter Labs

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2020

📦 Logistics

🚗 Transport

🤖 Artificial Intelligence

💰 Seed Round on 2021-11

Logistics • Transport • Artificial Intelligence

Spotter Labs is a company that offers AI-driven solutions to enhance trucking efficiency and maximize earnings for drivers and owner-operators. Utilizing advanced technology, Spotter enables users to schedule personal work times, select preferred destinations, and avoid unfavorable markets using a NO-GO map. The platform intelligently recommends loads based on their score, connecting drivers with optimal opportunities. With special considerations for motor carriers (MCs) older than six months, Spotter provides competitive pricing and services for various stages of MC age.

📋 Description

• Set up, manage, and troubleshoot Meta Pixel, Meta Events Manager, and custom events/conversions • Support paid advertising campaigns across Meta Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads • Define and maintain event tracking structures, including event names, parameters, properties, and conversion definitions • Implement and validate pixels, events, conversion tracking, UTM parameters, and other tracking solutions • Work with PostHog, GA4, Google Tag Manager, Meta Events Manager, Brevo, and Microsoft Clarity • Monitor tracking performance and investigate discrepancies between advertising platforms, analytics tools, and website data • Debug tracking issues and determine why events or conversions are not firing correctly • Test and validate events across platforms for accurate and consistent data capture • Ensure key events and conversions are properly defined, recorded, and attributed • Assist with campaign setup, audience tracking, retargeting, and conversion measurement • Analyze campaign and tracking data to identify issues and improvement opportunities • Support websites, landing pages, and analytics tools to ensure proper data collection and attribution • Maintain tracking documentation and consistent event naming structures • Stay current with advertising platforms, tracking technologies, attribution, and privacy requirements • Support testing and troubleshooting of new tracking setups before campaigns go live

🎯 Requirements

• Hands-on experience with Meta Ads Manager, Meta Pixel, Meta Events Manager, and custom events/conversions • Experience with TikTok Ads, Reddit Ads, and LinkedIn Ads • Practical experience with PostHog, GA4, Google Tag Manager (GTM), Microsoft Clarity, and Brevo • Strong understanding of event tracking concepts, including event names, parameters, properties, conversion definitions, and attribution • Experience troubleshooting tracking issues and identifying why events or conversions may not be firing, recording, or attributing correctly • Familiarity with server-side tracking / Conversions API is a strong plus • Experience with newer or emerging advertising platforms, including ChatGPT Ads, would be a significant advantage • Comfortable working with data, spreadsheets, dashboards, and campaign performance reports • Strong attention to detail and a hands-on, problem-solving mindset • Comfortable working with tracking tools, advertising platforms, basic website elements, and analytics systems • Ability to work across multiple paid media channels and quickly learn and troubleshoot new platforms