Digital Marketing Paid Media Strategist

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🌽 Illinois – Remote

🌽 Illinois – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 25%

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Logical Media Group

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2009

📱 Media

📣 Marketing

Media • Marketing

Logical Media Group is a full-service digital marketing agency based in Chicago, renowned for being a premier Google Partner. Their expertise spans across paid media, including paid search and social media advertising, as well as Amazon Advertising. Additionally, they excel in search engine optimization (SEO), offering services like keyword research, onsite optimizations, and content marketing to improve organic reach. Logical Media Group also provides creative services including brand identity, web design, and conversion rate optimization. The agency is dedicated to crafting exceptional digital experiences and helping clients achieve their marketing goals through tailored strategies and innovative solutions.

📋 Description

• Serve as the paid media subject matter expert and strategic owner for an assigned portfolio of clients • Develop deep understanding of clients’ business models, goals, customers, competitive environments, and economics • Translate business objectives into paid media strategies, KPIs, channel roles, budgets, and testing priorities • Audit accounts, diagnose performance issues, and develop prioritized recommendations • Present strategy, performance, and recommendations to clients and internal teams • Create documentation and reporting connecting campaign performance to client business objectives • Develop, implement, and continuously optimize Paid Search and Paid Social strategies • Build campaign and account structures across Search, Shopping, Performance Max, Demand Gen, and other relevant campaign types • Develop cross-channel media plans covering Google, Meta, LinkedIn, TikTok, and other platforms • Manage budget allocation based on business objectives, marginal performance, customer acquisition economics, and channel opportunity • Evaluate platform-reported performance in relation to attribution, incrementality, and business outcomes • Stay current on advertising platforms, automation, and AI developments • Extract insights from campaign and business data and develop proactive recommendations • Develop structured optimization plans and collaborate with analytics and measurement specialists • Develop testing roadmaps and partner with creative teams on actionable recommendations • Establish KPIs, budgets, and evaluation criteria for campaign, audience, messaging, and creative tests • Collaborate with SEO, Creative, Analytics/Measurement, CRM, and other specialists • Share platform knowledge and best practices with the Paid Media team • Contribute to agency-wide paid media methodologies, standards, and SOPs • Establish repeatable frameworks for turning audits and campaign data into comprehensive client strategies

🎯 Requirements

• Bachelor's degree or equivalent professional experience • 3+ years of hands-on paid media experience at a digital marketing agency or similarly complex multi-client environment • Demonstrated experience independently owning paid media strategy, not solely executing campaigns or recommendations developed by others • Deep working knowledge of Google Ads, including Search, Shopping, and Performance Max • Hands-on experience with at least one major Paid Social platform, preferably Meta • Experience managing meaningful paid media budgets and making independent budget-allocation decisions • Demonstrated ability to diagnose account performance and explain the underlying causes of performance changes • Strong understanding of conversion tracking, attribution, and digital measurement • Experience developing structured campaign, creative, or audience testing programs • Ability to translate platform data into clear business recommendations • Strong written and verbal communication skills and comfort presenting strategic recommendations to clients • Ability to independently manage multiple clients, priorities, and deadlines • Client strategy, ownership, and communication skills • Paid Search and Paid Social advertising expertise • Knowledge of Programmatic Display and other third-party platforms • Understanding of GA4, Google Tag Manager, offline conversion measurement, ROAS, CAC/CPA, LTV, conversion rate, revenue, qualified leads, and pipeline

🏖️ Benefits

• Medical, Dental, Vision, Short-Term Disability, and Life insurance • 401(k) plus match • Paid time off (starting at 15 days) • Paid holidays • Paid sick days • Paid personal days • Flexible Fridays • Option to work completely remote • Access to senior management and mentoring opportunities • Optional COVID safe company gatherings