Vice President, Product Marketing

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $250k - $300k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Spring Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🛡️ Insurance

🏥 Healthcare

Consulting • Insurance • Healthcare

Spring Health is a comprehensive mental health solution designed for employers and health plans. It utilizes Precision Mental Healthcare to deliver personalized mental health support by matching individuals with the right care, whether it's digital support, meditation exercises, coaching, therapy, or medication. By partnering with leading organizations, Spring Health aims to improve mental health accessibility and outcomes, reduce employee turnover, and enhance productivity. Trusted by over 4,500 organizations, the company provides an evidence-based approach that has been proven to deliver positive clinical and financial results.

📋 Description

• Develop and execute a comprehensive product marketing strategy aligned with business objectives and growth targets • Partner with the CxO and extended leadership team on positioning for future horizons and new audiences • Lead and develop product marketing teams across positioning, enablement, competitive intelligence, market research, and operations • Conduct market research and competitive analysis in the mental health sector • Define and communicate product value propositions and messaging across channels • Lead go-to-market plans for new product launches and drive adoption and market penetration • Collaborate with product management, sales, customer success, and other departments • Use customer feedback, data analytics, and industry insights to inform product development and marketing strategy • Oversee sales collateral, case studies, whitepapers, and thought leadership content • Provide sales tools, training, and resources for effective product positioning • Establish and track KPIs and drive continuous improvement • Embed in the Revenue organization to align on sales stories, differentiators, and segment strategy • Champion the voice of the market across the organization • Drive brand awareness, product and service launches, adoption, renewal, upsell support, messaging pull-through, collateral usage, and stakeholder partnership

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field • 10+ years of experience in product marketing • At least 5 years in a leadership role within a B2B environment • Experience building or implementing AI tools used across multiple people or teams to change how work is done • Proven track record of successfully launching and managing products in a competitive market • Strong analytical skills and ability to translate data into actionable insights • Exceptional communication, presentation, and interpersonal skills • Ability to think strategically while executing tactically • Experience in a late-stage company or fast-growing startup is a plus • MBA or advanced degree preferred

🏖️ Benefits

• Stock options • Health, dental, and vision benefits starting on the first day • One Medical accounts for employees and dependents • HSA and FSA plans, with Spring contributing up to $1,000 to HSAs depending on plan type • Employer-sponsored 401(k) match of up to 2% • Yearly allotment of no-cost visits to Spring Health therapists, coaches, and medication management providers for employees and dependents • Paid time off, including vacation, sick leave, and company holidays • Parental leave after 6 months: 18 weeks for birthing parents and 16 weeks for non-birthing parents • Noom weight management program • Fertility care support through Carrot, plus $4,000 reimbursement for related fertility expenses • Wellhub subscription for fitness, mindfulness, nutrition, and sleep • BrightHorizons sponsored child care, backup care, and elder care • Up to $1,000 annual professional development reimbursement • $200 annual donation matching

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