Director, Product Marketing – Commercialization

🔥 3 minutes ago

🌽 Illinois, Massachusetts – Remote

🌽 Illinois – Remote 🍂 Massachusetts – Remote

💵 $137.9k - $246.3k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Wolters Kluwer

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1836

🏥 Healthcare

⚖️ Legal

💼 Consulting

Healthcare • Legal • Consulting

Wolters Kluwer is a global provider of professional information, software solutions, and services aimed at clinicians, nurses, accountants, lawyers, as well as the tax, finance, audit, risk, compliance, and regulatory sectors. The company is committed to helping professionals enhance their workflows, improve decision-making, and solve complex problems with confidence. Wolters Kluwer serves customers in over 180 countries, providing expert solutions that support health, prosperity, safety, and legal rights. With over 21,000 employees across numerous countries, Wolters Kluwer continues to drive innovation and progress in the fields it serves.

📋 Description

• Define and execute the Product Marketing and Commercialization strategy for the Clinical Decision Support portfolio • Lead and develop the organization responsible for Product Marketing, Market Intelligence, Competitive Intelligence, Market Research, and Product Packaging and Go-to-Market • Establish priorities, roles, responsibilities, operating rhythms, and decision rights across the function • Allocate resources across product launches, portfolio initiatives, market opportunities, and strategic priorities • Build a high-performing, customer-centric, market-driven team and coach product marketing and market insights leaders and specialists • Advise Product and Executive Leadership on commercialization strategy, portfolio opportunities, customer needs, market dynamics, and competitive risks • Own positioning and messaging architecture, value propositions, persona-based messaging, use cases, proof points, product narratives, and product value messaging • Lead go-to-market strategy and commercialization from opportunity validation through Early Engagement, Limited Market Release, General Availability, adoption, and lifecycle optimization • Establish launch governance, readiness criteria, milestones, decision points, commercialization plans, and cross-functional accountability • Coordinate launch activities across Product, Marketing, Sales, Customer Success, Professional Services, Partnerships, Training, Finance, Legal, Operations, and other stakeholders • Lead product packaging and offer strategy, including solution packaging, grouping, offer design, naming, bundling, and portfolio architecture • Inform pricing strategy, willingness-to-pay research, business cases, market sizing, pipeline assumptions, and revenue opportunities • Provide leadership for commercial readiness, sales enablement, product collateral, pitch decks, demos, FAQs, release communications, and customer-facing materials • Lead market intelligence, Voice of Customer programs, customer interviews, user forums, market trend monitoring, segmentation, market sizing, and research • Oversee competitive intelligence, competitor monitoring, rapid-response analysis, battlecards, competitive briefings, conference intelligence, product comparisons, and field enablement • Define performance frameworks, metrics, executive dashboards, operating reviews, and continuous improvement initiatives

🎯 Requirements

• 12+ years of experience in product marketing, commercialization, go-to-market strategy, portfolio marketing, market strategy, or related roles • Significant leadership experience building and managing product marketing, commercialization, market intelligence, competitive intelligence, market research, or related teams • Demonstrated success commercializing complex healthcare, enterprise SaaS, technology, data, information, workflow, content, or platform products • Experience establishing and scaling product marketing operating models, launch frameworks, governance, messaging standards, and commercialization practices • Strong understanding of product positioning, messaging, customer segmentation, buyer and user personas, value propositions, product launches, adoption, and lifecycle marketing • Experience with product packaging, offer design, bundling, pricing inputs, willingness-to-pay research, market sizing, business cases, and commercial strategy • Demonstrated ability to use customer, market, competitive, and performance insights to influence product strategy, portfolio decisions, and executive priorities • Strong people-leadership skills, including organizational design, talent development, coaching, performance management, and resource prioritization • Ability to lead through influence and align Product, Marketing, Sales, Customer Success, Finance, Strategy, Legal, Operations, and executive stakeholders • Strong strategic and analytical thinking • Excellent executive communication, storytelling, and presentation skills • Ability to operate effectively in a complex, global, and highly matrixed organization • Ability to move between enterprise strategy, organizational leadership, cross-functional alignment, and detailed execution • Preferred: experience in healthcare technology, clinical decision support, digital health, professional information, enterprise workflow, or regulated markets • Preferred: experience commercializing AI-enabled products, clinical workflow solutions, data products, search, content, platforms, or decision-support products • Preferred: experience supporting products with multiple customer segments, buyer types, users, geographic markets, and commercial models • Preferred: experience leading Early Engagement, Limited Market Release, pilot, beta, and General Availability programs • Preferred: experience with enterprise healthcare buyers, health system purchasing processes, clinical users, long sales cycles, and complex customer implementations • Preferred: experience overseeing Voice of Customer, market research, competitive intelligence, segmentation, pricing, packaging, or win-loss programs • Preferred: experience building or transforming product marketing and commercialization capabilities • Preferred: familiarity with competitive intelligence, market research, enablement, analytics, and product marketing technology platforms

🏖️ Benefits

• Bonus eligibility • Medical, Dental, & Vision Plans • 401(k) • FSA/HSA • Commuter Benefits • Tuition Assistance Plan • Vacation and Sick Time • Paid Parental Leave

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