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Director, Product Marketing

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $150k - $165k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

Where this job comes from

Posted on Grace Hill's careers page, not through a job board

First seen by Remote Rocketship 14 hours ago

Still open on Grace Hill's site. Checked 8 minutes ago.

Logo of Grace Hill

Grace Hill

51 - 200 employees

🏠 Real Estate

📚 Education

🏢 Enterprise

💰 Private Equity Round on 2014-08

Real Estate • Education • Enterprise

Grace Hill is a company that specializes in providing industry-specific policy, training, and assessment solutions designed to improve performance in the multifamily and commercial real estate sectors. Their offerings include comprehensive training content, mystery shopping services, survey tools, and reputation management solutions. Grace Hill is dedicated to helping multifamily property management companies and commercial real estate organizations enhance their performance through innovative solutions and expertise in real estate technology.

📋 Description

• Lead messaging, positioning, product narrative, and content strategy for Grace Hill's SaaS platform • Lead and manage a small team of Product Marketers • Develop and manage product portfolio strategy and product launch processes to optimize adoption and profitability • Develop and implement go-to-market plans to grow sales, market share, profitability, and customer retention • Conduct market, competitive, and whitespace analysis • Partner with Product Management to conduct voice-of-customer research and incorporate market insights into product roadmaps • Coordinate product launches with Sales and Marketing teams • Develop portfolio-wide content strategy and lead execution • Create thought-leadership content, webinars, blog topics, presentations, case studies, video scripts, and other audience-focused content • Collaborate with the VP of Demand Generation on campaigns supporting product revenue and business goals • Maintain competitive analysis for the sales team • Develop competitive playbooks, battlecards, and enablement assets for Sales and Customer Success • Gather win/loss insights and produce quarterly win/loss reports • Mentor and grow Product Marketing team members • Represent the voice of the customer across the organization • Collaborate with executives on long-term brand and product strategy

🎯 Requirements

• 8+ years of experience in B2B SaaS marketing, with significant experience in both product marketing and content marketing • 3+ years of leadership experience • Successful track record of mentoring and developing Product & Content Marketing teams • Proven track record leading GTM launches and crafting compelling product narratives • Strong writing and storytelling skills, with the ability to translate complex concepts into crisp, customer-centric messaging • Demonstrated ability to build a content strategy that drives measurable results • Experience partnering with product, sales, and customer success leaders • Bachelor's degree or equivalent experience required • PropTech industry experience a plus • Proficiency in HubSpot, Salesforce, and marketing automation platforms • Knowledge of Market, Competitive and Whitespace analysis • Certification with the Product Marketing Alliance, Pragmatic Marketing, Sirius Decisions, or similar Product Management/Marketing organization preferred • Must be currently based in the US • Must be authorized to work in the US or indicate sponsorship requirement

🏖️ Benefits

• Bonus • Comprehensive health, dental, and vision benefits • Remote work option • Collaborative, mission-driven culture

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