Senior Growth Marketing Specialist

🔥 8 minutes ago

🌪️ Kansas, Missouri – Remote

🌪️ Kansas – Remote 🏰 Missouri – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Spring Venture Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2009

💼 Consulting

📣 Marketing

🏥 Healthcare

Consulting • Marketing • Healthcare

Spring Venture Group is an industry-leading health insurance brokerage firm dedicated to protecting the health and financial well-being of its clients. Through advanced technology, marketing, analytics, and best-in-class sales strategies, the company provides clients with the tools to compare health insurance carriers effectively. Its mission is to help clients find health insurance policies that provide peace of mind by offering long-term education, guidance, and support. The company values innovation and collaboration, fostering an inclusive workplace culture where employees can thrive and advance in their careers. Spring Venture Group is committed to delivering exceptional experiences to its customers and partners through innovative use of technology and data science.

📋 Description

• Own the end-to-end experimentation roadmap, from forming data-backed hypotheses through prioritization, variant asset definition, and post-test analysis • Partner with Paid Media to optimize landing pages for ad relevance, message match, and Google Ads/Meta Quality Score improvements • Maintain organic search best practices across conversion-focused landing pages, protecting keyword rankings, metadata, and site structure • Design, configure, and execute A/B and multivariate tests using enterprise testing suites such as Optimizely or VWO • Make minor content, copy, or logic iterations on WordPress landing pages using Breakdance Builder • Partner with Web Developers on core development, advanced technical implementations, and tracking script integrations • Use GA4 and Hotjar to analyze user drop-offs, form friction, and complex paths to conversion • Map custom events and triggers to validate test metrics • Optimize pathways for high-intent form fills, digital quote engine completions, digital enrollments, and click-to-call actions • Collaborate with Paid Media, SEO, UX/UI Design, and Web Development teams • Translate test metrics into actionable business insights • Build performance dashboards reporting conversion lifts and acquisition cost savings to marketing leadership • Use generative AI to brainstorm copy variations, accelerate landing-page wireframing, and analyze qualitative user-feedback trends • Report directly to the Sr. Director, Engagement Marketing

🎯 Requirements

• 4+ years of dedicated experience in CRO, web optimization, or growth marketing with a proven track record of moving conversion needles and managing testing roadmaps • Strong baseline understanding of paid acquisition channels (Meta Ads, Google Ads) and awareness of how user intent shifts based on traffic source • Familiarity with on-page SEO principles, including proper header tags, content hierarchy, and balancing copy length with conversion-focused layouts • Baseline understanding of navigating and reviewing landing pages inside WordPress using a modern block/visual framework, ideally Breakdance Builder or similar tools • Awareness of how tracking scripts and element styling impact PageSpeed scores • Expert-level knowledge of GA4 and Google Tag Manager (GTM) • Ability to set up custom events and triggers to validate test metrics cleanly • Deep hands-on experience using enterprise testing suites, preferably Optimizely; VWO or other platforms acceptable • Baseline understanding of user experience (UX) principles • Basic understanding of HTML/CSS; minor style adjustment capability is a plus • Experience in lead-generation environments such as Healthcare, Insurance, FinTech, or highly regulated spaces strongly preferred • AI-native marketer able to prompt effectively for persuasive, compliant messaging variants and use AI tools for testing-lifecycle efficiency • LinkedIn profile required within the application process

🏖️ Benefits

• Employees can work remotely • Remote work environment with equipment provided • Competitive compensation • Medical, Dental and Vision benefits after a short waiting period • 401k matching program • Generous paid time off program with an additional company break during the holidays • Annual Volunteer Time Off (VTO) • Donation matching program • Life Insurance • Employee Assistance Program (health & well-being on and off the job) • Rewards and Recognition • Maternity and Parental Leave • Training program and ongoing support throughout your entire Spring Venture Group career • Diverse, inclusive & welcoming culture • Optional enrollment options include HSA/FSA, AD&D, Spousal/Dependent life insurance, Short Term/Long Term Disability, Travel Assist, and Legal plans • Extensive additional enrollment offerings, including: HSA/FSA, 401K, Spousal/Dependent Life Insurance, Short Term/Long Term Disability, Travel Assist, Identity Protection, and Legal Plans • Designated workplace that is HIPAA compliant