Social Media, Content Manager

Job not on LinkedIn

🔥 16 hours ago

⛷️ Utah, Wyoming – Remote

⛷️ Utah – Remote 🦬 Wyoming – Remote

💵 $65k - $75k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

💕 Social Media Manager

🚫👨‍🎓 No degree required

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Stio

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

👥 B2C

👗 Fashion

🛒 Retail

B2C • Fashion • Retail

Stio is a brand that designs and sells high-performance outdoor apparel for men, women, and kids. Founded by Stephen Sullivan, the company offers a wide range of clothing, footwear, and accessories suitable for various outdoor activities such as skiing, snowboarding, hiking, running, biking, fishing, and paddling. Based in the mountains, their collections focus on both functionality and style, catering to lifestyle needs and challenging outdoor environments. Stio also engages in collaborative projects with other brands and prioritizes environmental stewardship and the renewal of used apparel through its Stio Second Turn initiative.

📋 Description

• Own day-to-day operations of all Stio social media channels, including scheduling, posting, community management, and platform optimization • Execute social media strategy with the Senior Brand Manager across all platforms • Create authentic social content, including Instagram Reels, TikTok, YouTube Shorts, Instagram Stories, and live coverage, captured in the field • Collaborate with video production contractors on social-first content for organic channels and paid media • Serve as the primary online voice of Stio by engaging with the community and responding to comments and messages • Monitor platform updates, algorithm changes, and cultural trends to identify content opportunities • Source and manage user-generated content from the Stio community and athlete network • Support content capture at brand activations, productions, and events • Coordinate communication and logistics with athletes and ambassadors, including travel, scheduling, and on-site support • Brief athletes on content expectations, campaigns, and product launches; review and approve submissions • Track athlete content deliverables and maintain records of assets and usage rights • Support editorial content flow for the Mountain Town Journal with athlete- and employee-contributed stories, field dispatches, and trip reports • Ensure the Mountain Town Journal supports Stio video projects and long-form brand storytelling • Track, analyze, and report social media metrics including follower growth, engagement rate, reach, views, and video completion rate • Collaborate with performance marketing to identify organic content for paid amplification • Contribute data-informed insights and creative recommendations to social and content strategy

🎯 Requirements

• 2–4 years of experience in hands-on content creation and social media management, ideally within an outdoor, apparel, or lifestyle brand • Hands-on content creator comfortable shooting and editing short-form video and photo in unscripted, in-the-moment environments • Experience briefing and directing creative contractors or video production partners • Experience working with athletes on content deliverables and relationship coordination • Active engagement in skiing, mountain biking, hiking, or similar mountain pursuits; ability to keep pace in the field • Highly organized with ability to manage multiple relationships and workstreams simultaneously • Comfortable shooting social content on iPhone and other equipment • Basic to intermediate video and photo editing using Adobe Premiere Pro, Final Cut Pro, Lightroom, Figma, CapCut, or equivalent • Experience with social media management and analytics platforms; Sprout Social preferred • Experience managing a social media content library, including asset organization and naming conventions • Performance-minded with ability to connect content decisions to business goals and audience growth • Clear, confident written voice for captions, briefs, editorial, and community responses • Strong relationship-building and clear, professional communication • Proactive, solutions-oriented approach and ability to thrive in a small, high-accountability team • Must be based in Jackson Hole, Wyoming or Salt Lake City, Utah • Approximately 20% travel required for athlete projects, brand activations, events, and field productions

🏖️ Benefits

• Medical, Dental, Vision plans • Company-paid Long Term Disability • Employee Assistance Program • 401k with Match • Generous paid time off policies • Company Culture Committee • Gear test, perks, and more • Incentives and benefits included in the compensation package