Senior Marketing Operations Manager

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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👻 Ghost score 10%

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Stord

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2015

🍽️ Food & Beverage

💼 Consulting

📣 Marketing

Food & Beverage • Consulting • Marketing

Stord is a cloud supply-chain company that combines fulfillment network operations with integrated SaaS (OMS/WMS) to power omnichannel and DTC e-commerce brands. It provides warehousing, last-mile and transportation services, order routing, inventory management, and consumer-facing delivery tools to improve conversion, speed up fulfillment, and protect brand experience. Stord serves growing B2B and direct-to-consumer brands across food & beverage, beauty, apparel and other retail categories, offering a customizable fulfillment network and software platform to optimize costs and delivery performance.

📋 Description

• Build end-to-end pipeline reporting covering source, channel, stage conversion, velocity, target coverage, and stalled deals using Salesforce as the system of record • Monitor weekly pipeline performance, identify off-trend results, and flag risks before quarterly misses • Recommend and implement changes to channel mix, campaign targeting, lead scoring, routing, SDR follow-up, and ICP fit; measure results • Provide analysis for weekly pipeline reviews and monthly and quarterly GTM reviews • Build Stord’s multi-touch marketing attribution model across demand generation, paid advertising, events, content and brand, partnerships, and SDR outbound • Own Salesforce Campaigns and campaign influence tracking with HubSpot as the upstream data source • Build executive and Board marketing performance reporting covering pipeline by source, channel ROI, funnel conversion, and spend efficiency • Manage UTM structure, tracking parameters, and campaign tagging standards in HubSpot • Maintain attribution methodology and dashboards for weekly, monthly, and quarterly GTM reviews • Own lead management from capture to opportunity, including forms, lead scoring, qualification, and HubSpot-to-Salesforce routing • Optimize lead assignment rules, SLAs, speed-to-lead targets, and routing sustainability • Measure routing impact on conversion rates and pipeline creation • Work with Sales and SDR leadership on follow-up standards, lifecycle definitions, and feedback loops • Administer HubSpot workflows, lifecycle stages, lead scoring, segmentation, lists, forms, sequences, and campaigns • Own HubSpot-to-Salesforce integration, field mapping, sync health, and data flow • Build and maintain marketing automation and nurture programs • Maintain database health through enrichment, deduplication, suppression, data standards, and privacy compliance • Support Salesforce data integrity, campaign hygiene, field validation, and marketing-related workflows • Identify GTM tech-stack gaps and manage enrichment, routing, and automation integrations

🎯 Requirements

• 4+ years in marketing operations, revenue operations, or GTM analytics in a B2B, tech-enabled services, logistics, or commerce technology environment, with HubSpot administration as a core part of the background • Expert HubSpot proficiency across workflows, sequences, lead scoring, lifecycle management, custom objects, reporting, and integrations • Experience building a marketing attribution model by channel • Experience with Google Analytics 4 (GA4), website traffic and conversion channel analysis, and UTM tagging • Experience building pipeline and marketing performance reporting in Salesforce and presenting to executive or Board audiences • Hands-on experience owning lead routing and lead management, with measurable results • Familiarity with HubSpot workflows, LeanData, Chili Piper, or similar • Solid Salesforce experience, including reports, data maintenance, Salesforce Campaigns, campaign influence, attribution, pipeline tracking, and basic workflows • Analytical experience with Salesforce, Google Sheets, and BI tools; understanding of data structures and object relationships across HubSpot and Salesforce • Clear communication and presentation skills • Self-directed ability to set priorities and follow through without close oversight • HubSpot Marketing Hub, Sales Hub, and/or Operations Hub certifications strongly preferred • Salesforce Administrator certification a plus • Nice-to-have experience with Clay, Apollo.io, Nooks, LinkedIn Sales Navigator, Omni, CRM analytics, ecommerce, logistics, fulfillment, or commerce-adjacent technology