Marketing Automation Manager

🔥 24 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CallMiner

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

🛡️ Insurance

🏨 Hospitality

💰 $20M Venture Round on 2022-06

Healthcare • Insurance • Hospitality

CallMiner is a global leader in AI-powered conversation intelligence, offering a comprehensive platform for analyzing omnichannel customer interactions at scale. Their solutions are designed to enhance customer experience by leveraging AI-driven insights for sentiment analysis, compliance, fraud detection, and sales effectiveness, among others. CallMiner's technologies are trusted by leading organizations in various industries such as retail, financial services, healthcare, insurance, travel, and hospitality. With their Eureka Platform, they enable companies to deepen their understanding of customer interactions, connecting insights to actionable business improvements and transformational changes.

📋 Description

• Build, test, launch, and optimize email, nurture, and event campaigns in Marketo • Leverage automation and AI tools to improve campaign efficiency, personalization, and performance • Manage the marketing calendar and Kanban board • Coordinate priorities, timelines, and stakeholder communications • Build and optimize smart lists, audience segments, list imports, and targeting strategies • Monitor campaign health and ensure deliverability best practices • Perform quality assurance and resolve campaign, tracking, and data issues • Create and maintain reusable templates, landing pages, and program frameworks • Analyze campaign performance and identify optimization opportunities • Ensure compliance with email marketing regulations and best practices

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field • 3+ years of hands-on experience with Marketo or a similar marketing automation platform, including campaign execution, segmentation, workflow management, and troubleshooting • Strong understanding of email marketing, lead nurturing, lifecycle marketing, and database segmentation • Proven project management and stakeholder management skills • Working knowledge of HTML/CSS and email tracking methodologies • Strong analytical, organizational, and problem-solving skills • Knowledge of email compliance regulations and deliverability best practices • Experience using AI and automation tools to improve marketing operations, campaign execution, reporting, or workflow efficiency • Marketo Certified Expert (MCE) or Marketo Certified Practitioner (MCP) preferred • Familiarity with lead scoring, lifecycle management, and attribution reporting preferred • Experience with AI-assisted marketing tools and emerging marketing technologies preferred

🏖️ Benefits

• Medical benefits • Dental benefits • Vision benefits • Life insurance • Disability insurance • Fitness reimbursement programs • Tuition reimbursement programs • 401(k) matching • Generous paid time off (PTO) • Annual volunteer day • Paid maternity leave • Paid parental leave • Work-life balance support • Inclusive and equitable workplace culture