Marketing and Communications Director

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🔥 0 minutes ago

☕ Washington – Remote

☕ Washington – Remote

💵 $6.7k - $8.6k / month

⏰ Full Time

🔴 Lead

🗣️ Communications

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WSU

WebsiteLinkedInAll Job Openings

- employees

📚 Education

🔬 Science

🤝 Non-profit

Education • Science • Non-profit

WSU is Washington State University, a public land-grant research university. It is committed to providing practical education for all, engaging in scholarly inquiry that benefits society, and sharing expertise to positively impact local communities and the state of Washington. WSU focuses on transformative education, cutting-edge research, and innovative academic programs, while striving to address significant societal issues. The university aims to deepen and expand its impact by leveraging the strengths of its various campuses and locations for the betterment of both local and global communities.

📋 Description

• Design, launch, and manage a comprehensive suite of Online Program Management (OPM) marketing services • Support the growth of WSU Global Campus online degree and certificate programs • Build marketing infrastructure, systems, and processes to attract, convert, and retain online learners at scale • Oversee brand strategy, digital marketing, enrollment marketing, market research, and performance analytics • Ensure marketing services align with WSU’s mission, academic priorities, and revenue-growth goals • Report to the Associate Vice President for the Global Campus • Collaborate with academic units, enrollment management, and central marketing • Manage multi-channel marketing campaigns and measurable outcomes • Manage digital marketing channels, external vendors, agencies, and strategic marketing partners • Establish or analyze KPIs and use campaign data to inform decision-making • Manage multiple priorities, budgets, projects, and timelines

🎯 Requirements

• Bachelor’s degree in communication, journalism, public relations, marketing, or another relevant field required • Six (6) years of progressively responsible professional-level experience in public relations, marketing, print or broadcast media, or public relations • At least three (3) years of managerial experience • Relevant education and professional experience may substitute for the educational requirement on a year-for-year basis • A Master’s degree in a related field may substitute for up to one (1) year of required experience • Experience with or ability to develop, maintain, and enhance brand identity and reputation • Demonstrated knowledge of effective strategies for working with diverse faculty, staff, and students • Minimum bandwidth of 4.0 Mbps for upload and download required for telework • Demonstrated experience developing and executing multi-channel marketing campaigns that drive measurable outcomes • Experience managing paid search, social media, email marketing, CRM-based campaigns, and web content strategy • Experience using marketing analytics and data to assess campaign performance and inform decision-making • Experience managing external vendors, agencies, or strategic marketing partners • Demonstrated project management experience managing multiple priorities, budgets, and timelines • Preferred: experience developing digital marketing strategies for higher education, online, or adult learners • Preferred: experience establishing or analyzing KPIs • Preferred: higher education enrollment marketing experience • Preferred: success developing lead-generation and enrollment-growth strategies • Preferred: experience with OPM organizations or OPM-related university functions • Preferred: knowledge of student recruitment funnels, CRM systems such as Slate or Salesforce, and marketing automation platforms • Preferred: experience conducting market research, competitive analysis, and program launch planning • Not eligible for work visa sponsorship • Must provide employment eligibility verification; WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens • Resume and cover letter required • Background check required

🏖️ Benefits

• Paid sick and vacation leave • Paid holidays • Medical, dental, life and disability insurance package for employees and dependents • Retirement • Deferred compensation • Optional supplemental retirement accounts • Training and development • Employee tuition waiver