Senior Director, Paid Social, Paid Search

Job not on LinkedIn

🔥 47 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $150k - $170k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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StrawberryFrog

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

Consulting • Marketing

StrawberryFrog is a purpose-driven transformation agency that combines the expertise of a marketing firm with strategic consultancy to activate Purpose inside and outside companies using their unique Movement Thinking™ approach. By focusing on cultural movements and brand building, they aim to galvanize both employees and consumers, creating a community centered around shared values and emotional connections. They specialize in areas such as digital presence, advertising, and analytics, executing innovative strategies that foster loyalty and drive growth for organizations.

📋 Description

• Own paid social and paid search across accounts • Set the standard for paid media work • Lead senior client relationships • Mentor junior team members • Partner with the Head of Media on attribution, measurement, and reporting • Build, QA, optimize, and troubleshoot campaigns in advertising platforms • Architect AI-driven workflows across planning, build, optimization, and reporting • Identify and deploy relevant AI tools, including Smartly, Pencil, Mutiny, Custom GPTs, and Claude-powered automations • Build prompt libraries, automation playbooks, and scalable SOPs • Run full-funnel, full-platform campaigns across Meta, Google, TikTok, LinkedIn, Reddit, X, Amazon, and emerging channels • Manage B2C and B2B campaigns across retail, banking, healthcare, app download, performance, and brand objectives • Manage tracking, tagging, pixels, SDKs, attribution, and downstream KPIs including CPI, LTV, and ROAS

🎯 Requirements

• 10+ years leading paid social and paid search across Meta, Google, TikTok, LinkedIn, Reddit, X, and emerging platforms • Hands-on platform fluency; able to build, optimize, and troubleshoot campaigns independently • Track record using AI to optimize buying, automate workflows, and scale performance • Deep command of campaign architecture, audience strategy, bidding, creative testing, and measurement • Proven success on B2C and B2B accounts • Experience in retail, banking, or healthcare strongly preferred • Mastery of attribution, MMM, incrementality, tagging, pixels, and conversion tracking • Comfortable as a senior client-facing voice on media • Fluency with platform APIs, dashboards, and modern measurement stacks • GA4 proficiency • Agency experience required

🏖️ Benefits

• Medical, Dental, Vision & Disability Insurance • 100% Remote • Wellness Reimbursement Program • Working from Home Allowance • Employee Assistance Program • Fun Company Outings and Events • 401(k) retirement plan • Paid time off

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