Head of Self-Serve Paid Media

🕒 July 21

🌐 United States, Canada – Remote

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🏄 California, Illinois, +2 more states – Remote

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⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

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👻 Ghost score 20%

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Logo of Stripe

Stripe

1001 - 5000 employees

Founded 2010

💳 Fintech

🛍️ eCommerce

🤝 B2B

💰 Venture Round on 2021-05

Fintech • eCommerce • B2B

Stripe is a global payments processing platform that enables businesses to accept online and in-person payments. It offers a comprehensive suite of financial services, including payment processing, billing, and revenue management tools, aimed at businesses of all sizes, from startups to enterprises. By providing a developer-friendly API, Stripe allows businesses to streamline their payment operations and embed financial services directly into their applications, facilitating both B2B and B2C transactions.

📋 Description

• Own and evolve Stripe's self-serve paid acquisition strategy • Own budget allocation, channel mix, and performance targets across search, social, display, video, and other channels • Lead, develop, and retain a team of 5-10 paid media specialists • Drive improvements in acquisition efficiency, including ROAS and incremental activations, while scaling investment • Partner with analytics, creative strategy, growth engineering, product marketing, lifecycle, finance, and data science teams • Improve attribution modeling, incrementality testing, and forecasting capabilities • Develop and manage the self-serve paid media budget, including pacing, forecasting, and executive reporting • Identify and scale emerging channels and formats • Represent paid media performance and strategy in leadership forums and to diverse stakeholders • Produce high-performing creative assets at scale with internal and external creative partners

🎯 Requirements

• 10+ years of experience in performance marketing or paid media, with at least 3 years leading a team • Demonstrated experience managing large-scale paid media budgets with accountability for business outcomes through to revenue • Strong analytical foundation: understand attribution, incrementality testing, LTV and data-driven optimization • Experience in B2B SaaS, developer tools, fintech, or high-growth technology companies • Track record of building, developing, and retaining high-performing marketing teams • Strong creative sensibility and judgment regarding platform-specific creative performance, velocity, and quality • Experience working cross-functionally with data science, engineering, creative, and finance partners to deliver growth

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