Senior Director, Digital Marketing – Web Strategy

🕒 July 1

🇺🇸 United States – Remote

💵 $190k - $210k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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SugarCRM

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2004

☁️ SaaS

🏢 Enterprise

🤝 B2B

💰 Private Equity Round on 2018-08

SaaS • Enterprise • B2B

SugarCRM is a leading provider of customer relationship management (CRM) software that caters to B2B manufacturers and other industries. The company offers solutions designed to streamline complex sales cycles and improve customer service through advanced automation and AI-powered insights. SugarCRM provides a unified view of customer data, helping businesses enhance their decision-making processes and predict sales performance. Their platform supports integrations with modern and legacy systems, accommodating various business needs. SugarCRM also delivers services in marketing automation and revenue intelligence, making it a comprehensive CRM choice for businesses seeking to improve productivity and customer engagement.

📋 Description

• Lead digital marketing strategy and execution across paid search, paid social, display, retargeting, email, and emerging digital channels. • Partner with demand generation and campaign teams to support pipeline creation and campaign performance goals. • Optimize digital channel performance, conversion rates, and campaign effectiveness across global programs. • Develop scalable digital activation strategies aligned to regional and global marketing initiatives. • Support account-based marketing and targeted engagement initiatives through coordinated digital programs. • Own corporate website strategy, including user experience, SEO, content structure, personalization, and conversion optimization. • Drive website enhancements focused on engagement, lead generation, and customer experience improvement. • Lead testing and experimentation initiatives including A/B testing, landing page optimization, and user journey analysis. • Manage performance marketing programs and agency relationships across paid media channels. • Analyze campaign and website performance data to identify optimization opportunities and improve ROI. • Drive continuous improvement through testing, experimentation, and performance analysis. • Lead and develop teams across web, digital marketing, and performance marketing functions. • Collaborate cross-functionally with marketing, sales, operations, and product marketing teams.

🎯 Requirements

• 15+ years of experience in digital marketing, web strategy, demand generation, or performance marketing within B2B SaaS or technology organizations. • Proven experience leading website strategy, digital campaigns, and performance marketing programs. • Strong understanding of SEO, paid media, web analytics, conversion optimization, and digital customer journeys. • Experience working with marketing automation, CRM platforms, ABM platforms, or similar technologies. • Demonstrated success managing cross-functional initiatives and leading high-performing teams. • Strong analytical mindset with experience using data and insights to drive optimization and decision-making. • Excellent communication, collaboration, and stakeholder management skills.

🏖️ Benefits

• Excellent healthcare package for you and your family • Savings and Investment – 401(k) match • Unlimited Paid Time Off • Paid Parental Leave • Online Legal Services (Rocket Lawyer) • Financial Planning Services (Origin) • Discounted Pet Insurance (Embrace Pet Insurance) • Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public • Health and Wellness Reimbursement Program • Travel Discounts • Educational Resources - Career & Personal Development Program • Employee Referral Bonus Program • We are a merit-based company - many opportunities to learn, excel and grow your career!