GTM Marketing Manager

🕒 October 1

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 13%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 44 days.
• Jobs at this company usually fill in 35 days.
• No salary listed.

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Sundays for Dogs

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🍽️ Food & Beverage

🏥 Healthcare

🏭 Manufacturing

💰 $6M Venture Round - Sundays for Dogs on 2023-10

Food & Beverage • Healthcare • Manufacturing

Sundays for Dogs is a veterinarian-founded pet food company that produces air-dried, human-grade dog food made from 100% meat and nutrient-rich superfoods. The company offers customizable subscription plans and ships shelf-stable, high-protein meals nationwide, positioning its products as a convenient, science-backed alternative to traditional kibble and frozen fresh foods. Sundays emphasizes clean, pronounceable ingredients, nutrient-preserving low-temperature preparation, third-party taste-test validation, and direct-to-consumer e-commerce and subscription convenience.

📋 Description

• Own go-to-market plans for new product launches from concept through launch and early performance • Define launch tiers and match each launch to the appropriate level of investment • Plan new customer motions, including offer construction, quiz placement, landing pages, paid creative, first-order economics, and conversion impact • Plan active subscriber motions, including attach, upgrade, swap, portal and email surfaces, SKU cannibalization, incremental LTV, and migration plans • Define pricing and packaging recommendations with R&D, Supply Chain, Digital Product, Creative, and Finance • Write merchandising and promotional inputs for PDP content, quiz placement, SKU and bundle setup, promo mechanics, and portal flows • Define pre-launch measurement plans, success criteria, metrics, and reporting methods • Report launch performance and turn findings into a repeatable go-to-market playbook • Coordinate launch and campaign timelines across Digital Product & Engineering, Analytics, R&D, Supply Chain, Operations, Retention, and Customer Care • Take integrated campaigns to market across paid, email/CRM, organic social, content, and PR • Collaborate with cross-functional teams without formal authority • Report to the VP of Growth Marketing; individual contributor with no direct reports

🎯 Requirements

• 5+ years of experience in brand management, product marketing, or go-to-market roles, ideally in CPG or DTC • Proven experience leading product launches end-to-end, including pricing and packaging decisions • Experience launching on a subscription commerce stack, including brand pages, PDPs, quiz, SKU and bundle setup, promo mechanics, and subscriber portal flows • Experience writing merchandising and promotional inputs for design and product teams • Experience marketing to both new customers and an existing subscriber base, including attach, upgrade, and swap • Experience planning and executing integrated campaigns across paid, email/CRM, organic social, and content • Working understanding of unit economics and pricing frameworks • Ability to define success criteria and the measurement plan before a launch • Ability to work cross-functionally across Digital Product & Engineering, Analytics, R&D, Supply Chain, and Creative without formal authority • Ability to manage multiple concurrent launches and campaigns in a fast-paced, remote environment • Strong written communication for briefs, launch plans, and cross-functional updates

🏖️ Benefits

• Full-time remote position • Periodic travel to Cleveland • Quarterly in-person team gatherings • Distributed team environment • Low-ego, high-ownership culture • Honest feedback • Creative problem-solving • Bias toward doing more with less

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