Head of Product Marketing – Self-Serve Growth

🕒 October 12

🏢🏡 San Francisco – Hybrid

💵 $239k - $350k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Superhuman

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

⚡ Productivity

🤖 Artificial Intelligence

SaaS • Productivity • Artificial Intelligence

Superhuman is a productivity software company that offers a suite of tools — Mail, Docs, Go (an AI assistant), Calendars, and Databases — designed to make email and work across apps faster and more efficient. Its flagship product, Superhuman Mail, promotes faster inbox management, timely follow-ups, and saves users time; the platform integrates AI features (including writing assistance via Grammarly and AI agents like Go) and connects to many third-party apps (Gmail, Drive, Jira, Claude, ChatGPT, Cursor). Superhuman targets teams and enterprises with collaborative documents, knowledge management, workflows, and proactive AI that schedules meetings and helps across apps. The company markets to teams (marketing, IT, education, enterprises) and emphasizes AI-native collaboration, integrations, and productivity gains.

📋 Description

• Set the product marketing strategy for self-serve growth across acquisition, activation, conversion, and expansion • Build understanding of priority audiences, their needs, and paths to value • Synthesize customer, market, and competitive research into recommendations for segmentation, positioning, growth strategies, and go-to-market motions • Share recommendations with Business Unit leaders to influence product roadmaps • Own the audience and use-case roadmap for suite-level solutions marketing • Identify, size, and prioritize multi-product solutions • Develop repeatable plays that move users from first touch through multi-product and multi-seat adoption • Define how users discover, adopt, and purchase additional products across the Superhuman ecosystem • Identify friction and opportunities for engagement, retention, and expansion • Establish an operating model with Business Unit PMMs, including ownership, decision rights, and shared priorities • Connect product-level positioning and launches to a cohesive suite narrative • Institute measurement and experimentation for growth product marketing • Use activation, conversion, retention, expansion, and lifetime value to form hypotheses, evaluate impact, and guide investment • Represent Self-Serve Growth PMM with Product, Growth, Lifecycle Marketing, Sales, and PMM leadership • Align roadmaps, go-to-market plans, and investment around shared growth priorities • Create structured narratives communicating strategy, research findings, performance, and trade-offs • Establish operating rhythms, ownership, and accountability for coordinated execution • Drive persona-oriented multi-product seasonal campaigns from concepting through execution and measurement • Coordinate across Business Units to curate products and features supporting campaign narratives and objectives • Hire, lead, and develop a high-performing product marketing team • Set priorities, raise the bar for craft, strategic thinking, and execution, and support team-member growth

🎯 Requirements

• 10+ years in Product Marketing or Growth • Direct people leadership experience • Ideally experience at a B2C SaaS or PLG company • Track record of building or leading high-performing product marketing teams • Experience setting product marketing strategy within a PLG or self-serve business • Deep expertise in audience segmentation, customer research, positioning, and go-to-market strategy • Strong fluency in product and growth analytics • Ability to define success metrics, interpret user behavior, and use data to guide strategy and investment • Exceptional storytelling and positioning instincts • Record of developing differentiated narratives and coaching that skill in others • Ability to create clarity and momentum in ambiguous environments • Ability to set direction before all inputs are known and adapt as the business evolves

🏖️ Benefits

• Excellent health care, including medical, dental, vision, mental health, and fertility benefits • Disability and life insurance options • 401(k) and RRSP matching • Paid parental leave • 20 days of paid time off per year • 12 days of paid holidays per year • Two floating holidays per year • Flexible sick time • Caregiving stipend • Pet care stipend • Wellness stipend • Home office stipend • Annual professional development budget • Professional development opportunities • Competitive pay