Vice President of Marketing

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 12%

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Logo of Super Soccer Stars

Super Soccer Stars

201 - 500 employees

Founded 2000

🏨 Hospitality

✈️ Travel

⚽ Sports

Hospitality • Travel • Sports

Super Soccer Stars is a comprehensive children's soccer program designed for ages 1 to 12 and beyond, focusing on developing both athletic and life skills. Known as the nation’s most popular youth soccer program, it aims to improve children's gross motor and soccer skills through fun, non-competitive, and educational environments. With a curriculum crafted by soccer and child development experts, the company offers various programs, including enrichment, summer camps, private classes, leagues, and more. These programs emphasize creating a supportive atmosphere that boosts self-confidence, teamwork, and physical literacy, helping children progress at their own pace. Additionally, Super Soccer Stars offers birthday parties and partners with schools to provide engaging in-house programming. As a part of the Youth Athletes United family, the company strives to positively impact children's lives through sports.

📋 Description

• Establish and execute the overarching marketing strategy across Youth Athletes United’s portfolio of brands • Build scalable marketing infrastructure, processes, systems, standards, and teams • Connect marketing initiatives to revenue outcomes, growth targets, and organizational priorities • Lead annual and long-term marketing strategies for each portfolio brand • Define brand architecture, positioning, messaging, and differentiated identities • Lead marketing due diligence and integration for newly acquired brands • Develop acquisition strategies across digital, traditional, and emerging channels • Identify cross-portfolio growth opportunities, shared audiences, promotions, loyalty, and engagement programs • Establish customer segmentation, targeting, personalization, and data-driven decision-making practices • Own and manage the enterprise marketing budget and resource allocation • Evaluate and oversee CRM, marketing automation, analytics, content management, and other marketing technology platforms • Develop agency and vendor strategy, negotiate contracts, and manage performance expectations • Define and report enterprise marketing KPIs, dashboards, attribution models, and ROI • Design and build the marketing organization, recruit, develop, and mentor marketing professionals • Establish standardized marketing processes, workflows, playbooks, and project-management tools • Conduct brand health assessments and competitive analyses • Partner with Sales, Franchise Development, Operations, and Finance to align marketing with revenue and growth objectives • Present regular marketing performance updates to executive leadership • Report directly to the CEO/President of Youth Athletes United

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field • 10+ years of progressive marketing experience, including at least 5 years in a senior marketing leadership role overseeing multi-brand or multi-unit marketing strategy • Demonstrated experience building and scaling marketing functions within a high-growth, acquisition-driven, or franchise organization • Proven track record of driving measurable customer acquisition, brand growth, and revenue impact • Exceptional leadership, communication, and cross-functional collaboration skills • Deep expertise in digital marketing, marketing technology, brand management, and data-driven strategy • MBA or advanced degree preferred • Experience in the franchise, youth sports, youth education, or consumer services industry preferred • Familiarity with franchise development marketing and the franchise broker and consultant ecosystem preferred • Experience leading marketing due diligence and integration for mergers and acquisitions preferred • Ability to quickly assess brand gaps and build actionable integration roadmaps preferred • Strong financial acumen and experience managing significant marketing budgets, demonstrating clear ROI, and presenting performance results to executive leadership preferred

🏖️ Benefits

• Competitive executive compensation package including performance-based incentives • Comprehensive benefits package including health, dental, and vision insurance • Mission-driven, entrepreneurial culture • Significant opportunity to shape the future of a rapidly growing multi-brand organization • Opportunity to build and lead a marketing function from the ground up and leave a lasting impact on youth athletes and entrepreneurs nationwide • Health Insurance • 401k Retirement Plan • Paid Time Off

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