Demand Generation Manager

🔥 0 minutes ago

⛷️ Utah – Remote

⛷️ Utah – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 11%

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Suralink

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

⚖️ Legal

📦 Logistics

📣 Marketing

Legal • Logistics • Marketing

Suralink is a client engagement platform designed to enhance the document collection workflow for professionals in various industries, notably audit, tax, and consulting. By streamlining processes such as request list management, secure file sharing, and document signing, Suralink helps firms improve efficiency, reduce time spent on document management, and foster better client relationships. The platform is trusted by over a thousand firms globally, showcasing its effectiveness in facilitating smoother operations in client engagements.

📋 Description

• Own the digital revenue engine generating pipeline across SMB through Enterprise segments • Plan, build, and optimize paid media, email, landing page, and ABM digital programs • Plan, launch, and optimize campaigns across search, paid social, display, industry publications, sponsored email, and ChatGPT ads • Own budget pacing, targeting, creative testing, channel mix, cost-per-opportunity, and pipeline targets • Partner with the AEO/SEO/paid search agency on full-funnel channel strategy • Build HubSpot programs including nurture tracks, product announcements, re-engagement, and event follow-ups • Own email deliverability, engagement, and conversion • Source, negotiate, and run sponsored digital placements with third-party industry vendors and measure pipeline contribution • Execute tiered ABM across paid and owned channels, including account-specific creative, landing experiences, and retargeting • Run digital co-marketing with alliance partners alongside the Director of Performance Marketing • Build and maintain campaign landing pages in HubSpot • Run hypothesis-driven A/B testing using funnel diagnostics and iterative conversion improvements • Execute HubSpot segmentation, workflows, nurture logic, and attribution setup • Partner closely with RevOps on administration, routing, and scoring • Own demand generation reporting, including channel performance, funnel conversion, cost per MQL/SQL/opportunity, and sourced and influenced pipeline • Build trusted leadership dashboards with actionable recommendations • Partner with the Digital Marketing Specialist, Product Marketing, RevOps, and Sales to turn digital investment into qualified pipeline

🎯 Requirements

• 5–7 years of B2B demand generation or B2B digital marketing experience, ideally in SaaS; a mix of both is fine • Hands-on with LinkedIn Ads plus at least two of: Google, Meta, programmatic DSPs, CTV/OTT, ABM platforms, ChatGPT ads • Deep HubSpot skills: you build workflows, landing pages, and reports without hand-holding • Strong analytical chops: funnel models and reporting in your MAP, spreadsheets, and a BI tool • You can turn channel data into a story that sales and leadership understand • Running ABM programs digitally, with 6sense, Demandbase, RollWorks, or similar • Marketing to the accounting, audit, or professional services industry • CTV/OTT buying (The Trade Desk, StackAdapt, or similar) • SQL, Looker, or Tableau • CRO tools beyond HubSpot (Unbounce, Instapage, VWO, Optimizely)

🏖️ Benefits

• Remote-friendly policy • Medical/vision/dental insurance • Flexible PTO policy • Ten paid holidays • Parental leave • Professional development allowance • Community involvement

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