Paid Media Manager

🔥 15 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

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third

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2026

🛍️ eCommerce

📣 Marketing

🤝 B2B

eCommerce • Marketing • B2B

third is a commerce growth company that helps consumer brands turn new and emerging platforms into real sales channels. The company positions itself as focused on the “third era of commerce,” partnering with brands to convert platform opportunities into measurable revenue and channel expansion. Their website copy emphasizes commerce strategy and partnership for brands looking to expand beyond traditional channels.

📋 Description

• Own full-funnel media performance for a portfolio of Third clients across TikTok Shop, TikTok Ads, Meta, Google Search, and YouTube • Manage client accounts end to end, including media strategy, account architecture, campaign builds, budget allocation and pacing, in-platform optimization, and performance reporting • Conduct account audits covering pixel/CAPI and event tracking, UTM taxonomy, catalog health, and account structure before launch • Build channel-level media plans with budget splits, KPIs, and benchmarks tied to client business goals • Plan launch flighting and test-and-learn phases from launch through scale • Build and manage Product GMV Max and GMV Max LIVE campaigns, including hero-SKU selection, ROI targets, and SKU-level budget reallocation • Run pre-heat, engagement, and awareness campaigns around LIVE sessions to drive live-room traffic • Report GMV Max performance on GMV, ROI, SKU and campaign efficiency, LIVE results, and promotion results • Manage Meta audiences and delivery, including 1P customer lists, custom audiences, lookalikes, retargeting, interest stacks, and engagers • Manage branded and non-brand Search campaigns, keywords, search terms, and bid strategies • Run YouTube mid-funnel consideration campaigns using custom-intent and in-market audience signals with action-oriented video formats • Monitor daily pacing, bids, bid strategies, budgets, search terms, audience signals, and delivery anomalies • Review weekly KPI performance versus benchmarks, test results, creative trends, and budget shifts • Conduct monthly performance-to-goal reviews, spend reallocations, and scale recommendations • Own budget pacing across channels, campaigns, and SKUs • Partner with Performance Creative on creative testing roadmaps, identifying top performers, creative fatigue, and new concepts • Evaluate creative using hook rate, hold rate, six-second views, watch time, CTR, and CPM • Deliver weekly performance reporting with KPIs versus benchmarks, insights, and next actions • Maintain live client dashboards covering spend, content and creator spend, platform-level results, and recommendations • Build LIVE scorecards for each session covering views, view duration, follows, orders, GMV, ROI, and change versus prior LIVE • Lead weekly client calls and contribute media strategy, KPI, and roadmap slides for pitches and QBRs

🎯 Requirements

• 3–5 years hands-on paid media experience, ideally agency-side, managing a multi-client book of business • Enterprise client experience managing large-budget, multi-brand accounts with senior stakeholders, formal approval processes and executive-level reporting • Proven experience building and scaling campaigns in TikTok Ads Manager, including TikTok Shop GMV Max (Product and LIVE) • Advanced Meta Ads Manager skills, including campaign structure, Advantage+ and broad delivery, 1P audience segmentation, and structured creative testing • Experience setting KPI frameworks and performance benchmarks by channel and funnel stage, and optimizing budgets and bids against them to hit CPA, ROAS, and efficiency targets • Ability to work within a structured operating model using standardized reporting templates, budget pacing documents, high-level strategy documents, and tactical media plans • Fluency in full-funnel KPIs including CPM, CTR, CVR, CPA, ROAS, and CAC • Ability to tie platform performance to business outcomes for clients • Strong measurement discipline, including clean tracking and attribution, accurate reporting, and clarity on platform data limitations • Google Ads Search and YouTube experience, including branded versus non-brand account structure • TikTok LIVE shopping, GMV Max LIVE, and pre-heat campaign experience • Ecommerce, CPG, footwear/apparel, or subscription/DTC vertical experience • Experience with brand lift studies, incrementality testing, or MMM

🏖️ Benefits

• Comprehensive health, dental, and vision coverage • Flexible PTO • Remote-first work environment with periodic team gatherings • Access to an industry-leading network across social commerce, creator, and brand marketing

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