Senior Marketing Operations Specialist

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 15%

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Sword Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🏥 Healthcare

☁️ SaaS

🤖 Artificial Intelligence

Healthcare • SaaS • Artificial Intelligence

Sword Health is a digital health company offering an AI Care platform that combines artificial intelligence with licensed clinicians to provide virtual care primarily for musculoskeletal (MSK) pain, women's health, cardiometabolic health, and mental health. Their platform includes AI-driven digital physical therapy for pain (Thrive), women's health program (Bloom), cardiometabolic program (Pulse), mental health support (Mind), and Predict, an AI engine to identify members at high risk for avoidable surgeries. Sword sells to employers, health plans, unions, consultants & brokers, and individuals, focusing on measurable cost savings, surgical avoidance, and improved clinical outcomes. They emphasize security, privacy, and clinical evidence with peer-reviewed studies and validated ROI.

📋 Description

• Manage day-to-day campaign production, QA, execution, reporting, and optimization • Own automated journeys and blast campaigns across email, SMS, push, in-app, and direct mail • Collaborate with Enrollment, Growth, Member Engagement, Content, Creative, Data, Product, and Engineering teams • Ensure Marketing Operations standards, naming conventions, event conversion tagging, and pre-deployment QA • Monitor and optimize multiple campaigns and programs to ensure timely delivery • Identify and troubleshoot issues before and during live campaigns • Code personalized email-template logic using Handlebars, Liquid, AMPScript, or similar scripting languages • Lead operational process improvements for efficiency and scalability • Identify process and data opportunities, blockers, and growth challenges, and solve them proactively • Collaborate with Growth and Engineering to establish marketing-system data pipelines, real-time updates, event triggers, and member-profile updates • Develop and document best practices for data gathering, KPI analysis, prioritization, and optimization

🎯 Requirements

• Minimum 2 years of experience in Lifecycle/Marketing Operations • Experience with at least one marketing automation platform, such as Iterable, Braze, Salesforce Marketing Cloud, Cordial, or Marketo • Experience building and deploying omnichannel messaging across email, push, SMS, in-app, and direct mail • Knowledge of HTML/CSS and experience coding mobile-first email templates • Strong understanding of email clients and their strengths and limitations • Experience with scripting languages • Ability to understand member journeys and build lifecycle journey flows • Project management and time management skills • Ability to work effectively in a fast-paced environment with changing requirements and priorities • Ability to work autonomously and deliver results • Strong communication skills for setting expectations and providing stakeholder progress updates • Impeccable attention to detail • Ability to collaborate across multiple teams and time zones • Analytical ability to gather insights across multiple channels • Every hire must demonstrate at least Level 1 AI proficiency

🏖️ Benefits

• Sword offers additional benefits beyond total compensation • Country-specific benefits may vary and will be detailed separately • Private company stock options may be included in total compensation, where applicable • Variable, bonus, or sales incentives may be included in total compensation, where applicable

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