Senior Manager, Growth Creative Strategy

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Talkiatry

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

🏥 Healthcare

👥 B2C

Healthcare • B2C

Talkiatry is a virtual psychiatry provider that delivers 100% online psychiatric care and medication management. The platform matches patients to licensed psychiatrists and other clinicians, offers follow-up care with the same provider, and treats conditions such as ADHD, anxiety, depression, bipolar disorder, OCD, PTSD, insomnia and peripartum/postpartum needs. Talkiatry operates in-network with major insurers, provides copay estimates, a patient portal, and resources like quizzes and medication information. The site notes its clinicians average 10 years of experience, represent multiple subspecialties, and speak many languages.

📋 Description

• Own the paid social creative strategy and roadmap, determining testing priorities for patient growth • Run a weekly creative briefing cadence across Meta, TikTok, and other paid channels • Maintain a backlog of concepts, assets, and creators so testing and creative volume scale with media spend • Analyze hook rate, hold rate, CTR, CVR, and downstream CAC to identify what works and why • Own UGC and creator creative as a performance channel, including sourcing, scripting, briefing, and testing • Manage asset libraries, creator and agency handoffs, and review workflows • Concept and present ideas across Meta, TikTok, YouTube, and other key channels from idea through execution • Build and run the creative testing loop, converting performance insights into hypotheses, briefs, and repeatable messaging guidance • Coordinate cross-functional and external partnerships to drive creative effectiveness • Develop scaled programs and creative frameworks for the broader marketing organization • Partner with Growth to address mental healthcare marketing challenges including stigma, trust, and health advertising restrictions • Evaluate emerging capabilities and tools, including ethical AI practices, to improve creative workflows and deployment speed

🎯 Requirements

• Bachelor’s degree or relevant experience • 5+ years of in-house B2C digital marketing and creative strategy experience • Meaningful experience developing direct response creative for Meta and TikTok • Hands-on experience concepting creative ideas, writing effective creative briefs, and building persuasive presentations • Fluency in hook rate, hold rate, CTR, CVR, and CAC metrics • Experience owning the full creator pipeline: sourcing, scripting, briefing, and testing creator content at scale • Strong project management skills and ability to clear roadblocks • Proven ability to analyze creative performance data, formulate insights, inform strategy, and influence cross-functional stakeholders • Ability to engage senior-level representatives and inspire action through storytelling • Entrepreneurial mindset combining high-level ideation with hands-on execution • Nice to have: experience leveraging AI tools, including generative AI • Nice to have: experience in B2C health tech or subscription businesses • Must be authorized to work in the U.S.; visa sponsorship or visa transfer status is requested in the application

🏖️ Benefits

• Medical, dental, and vision insurance effective day 1 of employment • 401K with match • Generous PTO plus paid holidays • Paid parental leave • Learning and professional development opportunities with the Learning team • Collaborative environment at a fast-paced startup • Team well-being support • Diverse, inclusive, and equitable workplace