Senior Lifecycle Marketing Manager, Client Audience

Job not on LinkedIn

🔥 2 minutes ago

🏈 Alabama, Arizona, +20 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🦞 Maine – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote 🍑 Georgia – Remote

⏰ Full Time

🟠 Senior

🤝 Client Partner

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 63 days.
• No salary listed.

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Tava Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

⚕️ Healthcare Insurance

👥 HR Tech

💰 $10M Series A on 2021-12

Healthcare • Healthcare Insurance • HR Tech

Tava Health is a company that partners with employers to provide accessible and affordable mental healthcare to employees. They offer a comprehensive approach that differs from traditional Employee Assistance Programs by providing quick access to licensed therapists for both short-term needs and ongoing care for persistent mental health issues. Tava Health's network of vetted therapists can be accessed by employees within a short time frame, enhancing employee engagement and reducing employer healthcare costs. The company is integrated with employer health plans, offering evidence-based therapies to improve mental health outcomes and workplace productivity.

📋 Description

• Own conversion rates across every stage of the client care funnel • Turn employer rosters and partner referrals into signups through launch campaigns, eligibility outreach, and ongoing engagement • Build and optimize referral programs • Partner with Product on onboarding, matching, and booking • Build lifecycle programs that improve signup-to-first-session conversion • Build client-side messaging and in-product experiences supporting continuity of care • Collaborate with the Provider Audience lifecycle marketing counterpart on provider-side prompts • Design the transition from employer-sponsored sessions to insurance or continued care • Support cross-selling between talk therapy and medication management • Build graduation and re-entry nurture programs • Define, implement, and troubleshoot event tracking with Product and Engineering • Scope event schemas and resolve CRM, webhook, and ESP data structure mismatches • Select API-based event tracking or native integrations for reliable, scalable triggers • Own the marketing automation platform • Build and QA responsive, dynamic HTML/CSS email and SMS templates with conditional logic and missing-data fallbacks • Troubleshoot field resolution and data-binding issues • Help evaluate and scale MarTech, CDP/ESP tooling, and data pipelines such as BigQuery • Ensure HIPAA requirements are met as systems and processes evolve • A/B test subject lines, timing, channels, segments, offers, onboarding flows, and in-product messages • Measure stage-to-stage conversion rates, report performance, and present results and recommendations • Use AI tools for copy generation, variant testing, segmentation, analysis, and workflow automation • Help raise AI fluency across the Client squad • Build messaging with HIPAA and clinical sensitivity in mind

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field • 6+ years in lifecycle, CRM, or growth marketing • Track record of moving funnel conversion metrics, with specific numbers to discuss • Daily AI use in marketing work, with examples of workflows and results • Expert, hands-on experience with a marketing automation platform; Iterable and HubSpot preferred, or Braze, Customer.io, or similar • Experience with event-triggered campaigns, conditional templating using Handlebars or Liquid, and API-level troubleshooting • Proficiency in HTML/CSS for responsive, data-driven email and SMS templates • Working knowledge of event tracking and data infrastructure, including API-based event tracking and webhook architecture • Ability to resolve data structure mismatches between marketing and product systems • Experimentation rigor, including test design, A/B and multivariate testing, sample sizing, statistical significance, and holdout groups • Strong analytical skills using SQL, Mixpanel, or BI tools • Excellent copywriting, especially for sensitive topics • Healthcare or HIPAA-regulated environment experience is a plus • Must be authorized to work in the United States without company sponsorship now or in the future

🏖️ Benefits

• Stock options • Fully covered medical and dental premiums for you and your family • Voluntary insurance options • Free, generous Tava mental health benefit • Monthly HSA contributions for qualifying enrolled employees • Generous PTO and paid holidays • Paid parental leave • 401(k) retirement plan • Weekly company-paid lunch via DoorDash • Personal DashPass subscription • Opportunity to make a meaningful impact at a high-growth, mission-driven company

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