Senior Director, Digital Marketing

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🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 16%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
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Tekmetric

WebsiteLinkedInAll Job Openings

51 - 200 employees

🚘 Automotive

🤝 B2B

💰 Venture Round on 2022-03

Automotive • B2B

Tekmetric is a management software designed specifically for auto repair shops. It enables businesses to create customer profiles, schedule appointments, perform digital vehicle inspections, upload photos, build repair orders with labor guides, manage inventory, track parts, and monitor job workflows. The software allows shops to set custom labor rates and fees, communicate with customers via texts and emails, and measure job profitability. By leveraging data, Tekmetric helps auto repair shops of all sizes enhance their efficiency, productivity, and profitability.

📋 Description

• Set the strategic direction for growth across paid media, organic search, AI-driven visibility, website conversion, and integrated campaigns • Own pipeline outcomes and build repeatable inbound growth programs • Develop and lead the inbound acquisition team • Own paid search and paid social strategy, execution, optimization, reporting, and multi-million-dollar budgets • Manage the performance marketing agency and optimize ROI • Run experimentation across targeting, bidding, creative, and landing experiences • Scale SEO and AI/LLM search visibility and build an AI-accelerated content engine • Own Tekmetric.com as a revenue-driving product and improve visitor-to-lead-to-SQL conversion rates • Build and optimize campaign-aligned landing pages and maintain an always-on testing roadmap • Partner with Brand, Product Marketing, Product, Content, Customer Marketing, Sales, and RevOps • Own annual and quarterly integrated campaign planning across SMB, Mid-Market, and Enterprise segments • Develop campaign briefs and track performance from impression to pipeline • Leverage AI tools to accelerate content creation, testing, and optimization • Build systems for rapid iteration and identify opportunities to replace manual work with AI • Build forecasting models for inbound volume, pipeline quality, and cost efficiency • Partner with GTM Ops on attribution and funnel visibility • Monitor performance daily and translate data into strategic decisions • Lead, hire, grow, and inspire teams spanning Paid Media, Search, Website, Integrated Campaigns, and ABM • Set priorities, workflows, and growth paths and align the Growth function with the broader marketing organization

🎯 Requirements

• 8–10+ years in growth, performance marketing, demand generation, or digital acquisition roles in SaaS or high-growth tech • Proven track record of scaling inbound pipelines and managing multi-million-dollar paid media programs with direct pipeline accountability • Demonstrated experience owning integrated campaign planning across SMB, Mid-Market, and/or Enterprise segments • Deep experience across SEO and AEO, including technical, content, and on-page optimization • Sophisticated understanding of how AI is reshaping search behavior and discovery • Demonstrated ability to own a website as a revenue-driving product • Experience marketing to fragmented, distributed SMB audiences at scale • Fluency with AI-powered tools and modern martech, including intent data platforms, signal-based targeting, AI-assisted content, and personalization • Comfort operating at a senior level with Sales, RevOps, Finance, and Product • Executive-facing communication and high-stakes decision-making under uncertainty • Experience in automotive aftermarket, field service software, or vertical SaaS for trade-based industries is a plus • Familiarity with community-led growth or advocacy-driven acquisition models is a plus

🏖️ Benefits

• Flexible remote work • Competitive base salaries • Flexible PTO with no set number of days • Paid maternity, parental bonding, and medical leave • Medical, Dental, Vision, and Prescription coverage • Employee-only plans covering 100% of premiums • Family plans covering 50% of costs • Free confidential counseling through BetterHelp • 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% • Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) • Life and Accidental Death & Dismemberment (AD&D) Insurance • Up to $60/month toward fitness, mental health, or wellness expenses • $300 home office setup bonus after one year of employment • Support for continuing education • Team and company-wide offsites, with attendance fully supported

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