CRM and Lifecycle Manager

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $125k - $135k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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TerrAscend

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏥 Healthcare

🍽️ Food & Beverage

🌾 Agriculture

Healthcare • Food & Beverage • Agriculture

TerrAscend is a leading North American cannabis operator with vertically integrated operations in California, Maryland, Michigan, New Jersey, and Pennsylvania, as well as retail operations in Canada. The company is passionate about growing high-quality cannabis, promoting its health benefits, and offering premium products and knowledge to customers. As the first cannabis multi-state operator listed on the TSX, TerrAscend focuses on expansion and sustainable growth in the cannabis industry, managing cultivation, production, and retail under its various brands. The company emphasizes providing well-designed and award-winning dispensaries and fostering investor relations with comprehensive financial reporting and presentations.

📋 Description

• Lead execution and optimization of customer communications across email, MMS, push notifications, loyalty, and lifecycle marketing programs. • Own segmentation strategy and audience builds for CRM, loyalty, lifecycle campaigns, and triggered communications. • Own UTM structure, campaign naming, tracking consistency, and UTM link QA for accurate attribution and reporting. • Deploy email, MMS, and push communications in partnership with the Retail Marketing Manager. • Manage CRM QA, including audience validation, link testing, offer accuracy, compliance checks, rendering review, send timing, and deployment readiness. • Support the loyalty program relaunch through campaign setup, customer communications, segmentation, tracking, reporting, and optimization. • Manage ongoing loyalty communications and reporting, including member engagement, tier performance, redemption behavior, opt-ins, retention, and repeat-purchase trends. • Build and optimize lifecycle journeys for acquisition, repeat purchase, retention, loyalty engagement, reactivation, personalization, and customer growth. • Partner with Sweed and Digital IT on CRM platform execution, segmentation, loyalty integration, lifecycle automation, UTM tracking, and customer data quality. • Monitor CRM and loyalty performance and translate insights into recommendations improving engagement, retention, personalization, attribution, and marketing-attributed revenue. • Collaborate cross-functionally across Marketing, Retail Operations, Digital IT, Analytics, Creative, Sweed, and leadership.

🎯 Requirements

• A detail-oriented CRM operator who enjoys the technical side of campaign execution, segmentation, tracking, and deployment. • Strong analytical thinker who understands how segmentation, UTM structure, loyalty behavior, and tracking consistency impact performance reporting. • Comfortable supporting both campaign execution and loyalty program optimization, with a focus on improving engagement, retention, repeat purchase, and customer value. • Highly organized and able to manage multiple sends, audiences, workflows, tracking links, loyalty campaigns, and reporting needs at once. • A strong cross-functional partner who can work closely with Retail Marketing, Creative, Digital IT, Sweed, Analytics, Retail Ops, and leadership. • Proactive problem-solver who can identify platform issues, reporting gaps, tracking inconsistencies, loyalty opportunities, or process improvements before they slow the team down. • Background check required