Lifecycle Copywriter – Contract

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🔥 8 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $114.4k - $135.2k / year

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📝 Copywriter

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The Platform

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2024

🏪 Marketplace

☁️ SaaS

🛡️ Insurance

Marketplace • SaaS • Insurance

The Platform is a global mobility company that builds and operates an integrated ecosystem of vehicle marketplaces, fleet software, and specialty insurance to help independent operators turn vehicles into businesses. Its consumer-facing and B2B marketplaces include Outdoorsy (an RV travel and accommodations marketplace) and Ride (a professional car-rental marketplace for high-volume fleet operators), while Wheelbase provides a SaaS operating system for auto and RV fleets and Roamly offers AI-first specialty insurance (including real-time and autonomous-fleet coverage). The company emphasizes infrastructure for the mobility economy, autonomous mobility readiness, and embedded insurance and has a global footprint with products spanning marketplaces, SaaS, and insurance.

📋 Description

• Write seasonal and promotional campaigns across Outdoorsy, Roamly, and Wheelbase • Write and refresh automated lifecycle flows for renters, hosts, policyholders, and operators • Deliver complete email copy including subject line, preheader, headline, body, and CTA • Create 2–3 subject line, preheader, and CTA variants for major sends • Collaborate with Design on layout and hierarchy • Review monthly test results, apply winning insights, and propose rewrites for underperforming flows • Adapt email messaging into push, SMS, and in-app copy • Meet deadlines and keep Lifecycle and Brand stakeholders updated • Build a reusable library of lifecycle copy blocks • Report to the Senior Lifecycle Marketing Manager and collaborate with Lifecycle, Product, Design, Brand, and Sales/Service teams • Produce approximately 30 emails, 15 push messages, and 10 SMS messages quarterly • Improve email click-through and conversion rates and develop voice guidelines for Outdoorsy and Roamly

🎯 Requirements

• 3+ years of lifecycle, CRM, or email copywriting experience • Experience ideally at a consumer tech, marketplace, or startup company • Portfolio with live lifecycle emails, automated flows, and subject lines • Experience in insurance, fintech, SaaS, or a two-sided marketplace preferred • UX or in-app writing is a plus • Daily proficiency with AI tools such as Claude and Gemini for research, drafting, variants, and editing • Ability to simplify complex topics such as insurance coverage, payments, and policies • Revenue-driven approach to subject lines and CTAs • Bias for action and ability to move quickly from brief to finished, test-ready copy • Skilled in Iterable or similar email platforms such as Braze, Klaviyo, or Customer.io • Proficiency with Google Docs and Figma

🏖️ Benefits

• Competitive compensation of $55-$65/hour • Growth opportunity at an early-stage company • Remote work or work from the Austin office • Marketplace discounts • Work-life balance culture

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