Manager, Shopper Strategy

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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The Hershey Company

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1894

🏭 Manufacturing

🛍️ eCommerce

🍽️ Food & Beverage

💰 Post-IPO Debt on 2023-04

Manufacturing • eCommerce • Food & Beverage

The Hershey Company is an industry-leading snacks company headquartered in Hershey, Pennsylvania, recognized for bringing goodness to the world through its iconic brands and extraordinary commitment to helping children succeed. Hershey is well-known for its wide range of chocolate and confectionery products, driven by a culture that values inclusion, employee development, and sustainable practices to ensure a positive impact on the community and the planet.

📋 Description

• Develop and execute the annual shopper learning agenda for Walmart and Sam’s Club • Lead foundational shopper research on shopper behaviors, motivations, and purchase drivers • Translate consumer, shopper, retailer, and category trends into commercialized insights and strategic recommendations • Create and deliver business-building insights for annual playbooks, National Sales Meetings, joint growth initiatives, GCICs, and external engagements • Serve as a strategic thought partner to Walmart and Sam’s Club • Drive alignment across Consumer Insights, Shopper Insights, Analytics, Commercialization, and Sales teams • Synthesize multiple data sources into clear, compelling stories that support business decisions • Influence stakeholders through communication, strategic framing, and insight-driven recommendations

🎯 Requirements

• 5+ years of progressive experience in Shopper Insights, Consumer Insights, Category Management, Business Intelligence, Analytics, or a related field • Experience leveraging multiple data sources to generate actionable business insights • Experience working with large retailers, CPG organizations, or syndicated data sources preferred • Experience analyzing POS, panel, shopper, and consumer research data preferred • Bachelor’s degree required • Advanced degree preferred but not required • Strong understanding of insight methodologies, datasets, and analytical capabilities • Ability to uncover and communicate clear, actionable, and growth-oriented insights • Strategic business acumen and problem-solving capabilities • Exceptional storytelling, presentation, and influencing skills • Strong collaboration and relationship-building skills with internal and external stakeholders • Ability to manage multiple priorities in a fast-paced environment

🏖️ Benefits

• Medical, dental, and vision coverage • Wellness programs supporting physical and mental health • Competitive pay • Annual incentive opportunities • 401(k) with company match • Paid time off • Company holidays • Flexible ways of working where applicable • Career development programs • Learning opportunities • Internal mobility