SVP, Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Tidal Financial Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

💼 Consulting

📣 Marketing

💸 Finance

Consulting • Marketing • Finance

Tidal Financial Group is a leading ETF investment and technology platform that specializes in managing exchange-traded funds (ETFs). With over 193 funds and $30 billion in assets under management, Tidal partners with various issuers to help clients successfully launch, manage, and grow their ETFs. The company offers a full suite of services, including strategy planning, regulatory compliance, portfolio management, and marketing, positioning itself as a premier choice in the ETF industry.

📋 Description

• Set the overall marketing strategy for Tidal, aligned to the firm's growth objectives and client needs • Lead the full marketing function spanning brand, content, digital and web, events, PR and communications, design, research, SEO, and industry partnerships • Serve as strategist and player-coach, setting direction and helping the team execute • Develop, mentor, and elevate the marketing team • Define and steward Tidal's brand vision, positioning, and narrative • Build first-consideration status for Tidal across the ETF ecosystem • Establish Tidal as a trusted, authoritative voice in white-label ETFs • Ensure all brand touchpoints reinforce authority, credibility, and differentiation • Own marketing delivered for issuer clients, including ETF websites, collateral, launch campaigns, and ongoing communications • Build a scalable, repeatable client-marketing delivery model • Partner with clients to increase ETF visibility, attract assets, and differentiate in the market • Build and improve marketing processes, standards, workflows, quality controls, and operating rhythms • Introduce modern marketing discipline, tooling, and measurement • Establish metrics for Tidal and client marketing, tracking demand creation, client growth, and marketing ROI • Report on marketing performance and contribute marketing's view of pipeline and growth to commercial reviews • Partner with business development, product, strategy, and executive leadership • Drive demand-generation programs and ensure qualified-interest handoff into the business development pipeline

🎯 Requirements

• 10–15+ years building and scaling B2B marketing in competitive, high-value markets • Direct ETF, asset management, or financial services experience strongly preferred • Experience leading a full marketing function across brand, content, digital, events, and communications • Track record of building process, structure, and operating discipline into a marketing team • Confident, motivating people leader who can develop talent and inspire a team • Deep B2B marketing expertise • Ability to create distinction, trust, and relevance in complex or regulated categories • Equally comfortable setting strategy and getting hands-on • Commercial, creative, and strategic thinker who executes with discipline • High bar for quality, clarity, and impact