B2B Marketing Content and Sales Enablement Manager

Job not on LinkedIn

🕒 August 27

🇺🇸 United States – Remote

💵 $80k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Sales Operations

🦅 H1B Visa Sponsor

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Logo of Ting Labs

Ting Labs

51 - 200 employees

Founded 2014

🔧 Hardware

☁️ SaaS

👥 B2C

💰 Series C on 2021-12

Hardware • SaaS • B2C

Ting Labs is a safety-focused company that sells a plug-in electrical sensor plus a subscription service that detects early signs of electrical hazards (micro-arcing) and alerts homeowners and a 24×7 Fire Safety Team to prevent electrical fires. The Ting Sensor is a DIY, plug-in device paired with a mobile app and a monitoring subscription that provides real-time alerts, outage and frozen-pipe notifications, lifetime sensor replacement, a $1,000 remediation credit for electrician visits when needed, and guided support to resolve hazards. Ting emphasizes consumer home protection (claims: 1,000,000+ families trust Ting, 30,000+ potentially devastating fires identified/prevented, and prevention of ~4 out of 5 electrical fires) and also offers grid intelligence and enterprise solutions for utilities and first responders to detect grid faults and outage information. The product is hardware-centric but delivered as an ongoing service combining device, cloud analytics, and expert human response.

📋 Description

• Own the development and execution of B2B content supporting awareness, partner engagement, and sales opportunities • Create and maintain case studies, white papers, one-pagers, pitch decks, partner collateral, website content, executive presentations, and thought leadership articles • Collaborate with the social media team to drive Ting Labs’ LinkedIn strategy • Partner with subject matter experts and business leaders to turn technical concepts and customer success stories into audience-focused content • Develop content and tools that help sales teams communicate value, address customer needs, and advance opportunities • Maintain and organize the sales enablement library • Build scalable enablement programs across the buyer journey • Support sales initiatives through presentations, proposals, customer-facing materials, and executive communications • Manage content planning, prioritization, production, reviews, approvals, and timelines • Develop repeatable content creation, organization, and maintenance processes • Maintain editorial calendars and content roadmaps • Support conferences, partner meetings, customer events, strategic partner initiatives, and executive engagements • Monitor content performance and sales enablement effectiveness using engagement metrics, content utilization, and stakeholder feedback • Track content production, library health, and enablement adoption • Report recommendations to marketing leadership

🎯 Requirements

• 5+ years of experience in B2B content marketing, sales enablement, or content strategy • Exceptional writing, editing, and storytelling skills across multiple content formats • Experience developing sales enablement materials supporting complex B2B sales cycles • Strong proficiency in Microsoft Word, PowerPoint, and Excel • Experience managing multiple projects with competing priorities and deadlines • Ability to translate technical or complex concepts into clear, compelling messaging for business audiences • Experience working cross-functionally with sales, marketing, creative, and executive stakeholders • Strong organizational skills with experience managing content libraries and documentation • Excellent project management and communication skills • Experience supporting insurance, utilities, SaaS, IoT, or technology organizations • Experience with content management systems (CMS) • Familiarity with CRM and sales enablement platforms • Experience coordinating webinars, trade shows, or industry events • Understanding of SEO, AEO, and GEO best practices for B2B content • Experience measuring content effectiveness and sales enablement performance

🏖️ Benefits

• Competitive compensation • Comprehensive benefits • Professional development opportunities • Equal Opportunity Employer

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