Senior Affiliate Marketing Strategist, Lead Generation

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $100k - $120k / year

⏰ Full Time

🟠 Senior

🪙 Affiliate Manager

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Own performance for lead-generation and pay-per-call programs in home services, fintech, and education • Serve as a regular client contact for strategic and account questions • Participate in weekly client calls • Oversee account reporting and follow-up communications • Develop strategies and tactical plans to achieve client goals • Own day-to-day optimization for lead-gen programs toward CPL, CPA, cost per qualified lead, and lead-to-sale/close-rate goals • Build and manage publisher mix across comparison and review sites, content and SEO publishers, call centers, lead aggregators, native/search arbitrage partners, email partners, and coupon partners • Manage call-tracking and lead-validation setups, including call-duration thresholds, buyer and payout structures, IVR/call-quality scoring, lead scrubbing, deduplication, and disposition feedback loops • Lead lead-quality and compliance oversight, including fraud detection, TCPA, consent capture, disclosures, and vertical-specific regulatory requirements • Negotiate and structure CPL, CPA, CPC/CPQL, per-call, tiered, and revenue-share payouts • Set bid and payout strategy by vertical • Partner with CRM, call-center, and sales teams to optimize downstream outcomes • Analyze program data to identify opportunities and issues • Lead affiliate recruitment, activation, optimization, compliance, creative assets, and reporting • Mediate partnerships and placements with new affiliates • Manage publisher relationships and communication • Represent Tinuiti at conferences and events as needed • Improve processes and introduce innovative approaches supporting client success • Train and mentor strategists and specialists through playbooks, SOPs, workshops, office hours, and account reviews • Mentor junior team members and delegate effectively

🎯 Requirements

• 7+ years of affiliate or performance marketing experience, with 5+ years focused on lead generation • Hands-on experience managing pay-per-call and lead-gen programs, including call tracking, lead form submissions, and lead validation • Experience in lead-gen-heavy verticals such as home services, fintech/financial services, and education; insurance, legal, health, and solar also valued • Experience with affiliate networks and platforms such as Impact, Rakuten, and CJ • Working knowledge of lead-gen compliance, including TCPA, consent capture, vertical-specific rules, fraud, and quality management • Strong analytical skills, including funnel and unit economics • Advanced Excel/Sheets and PowerPoint/Slides • Bachelor's degree • Up to 30% travel, fluctuating based on client need • Experience training or mentoring teammates, or building enablement content • Affiliate recruitment, relationship-building, budget management, and daily program operations • Experience with CRM or offline-conversion feedback and quality scoring • Working knowledge of HTML • Lead-gen and call platforms such as Ringba, Invoca, Retreaver, and LeadsPedia/CAKE-type systems are a plus

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • Flexible time off • 20 paid holidays • Medical, Dental, Vision, Life & Disability insurance • Flex Spending Accounts • Retirement plan with up to 4% match at 100% of contributions • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave • On-demand learning • Mentorship program • Leadership and management development programs and resources • Discretionary performance bonus

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