Vice President, Digital Shelf

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $155k - $185k / year

⏰ Full Time

🔴 Lead

👔 Vice President

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Define the digital shelf offering and its multi-year roadmap across Amazon, Walmart, TikTok Shop, and other retail • Move clients from reactive project work to proactive, always-on planning • Set strategy for storefronts, A+ and Premium A+, detail page imagery, shelf video, TikTok Shop product pages and shoppable video, catalog and PDP content, and retail media creative • Confirm audit findings touching content are incorporated into creative briefs • Anticipate the impact of AI-generated content, retailer format changes, shoppable formats, and creator-led TikTok Shop content • Own a retail readiness and seasonal planning offer with quarterly creative plans, content calendars, and seasonal refresh recommendations • Develop plans with commerce team members and hand execution to commerce and creative teams • Work with Amazon, Walmart, TikTok Shop, and other platform partners on AI beta releases and upcoming features • Identify opportunities for AI to reduce content production cost and cycle time • Own the digital shelf content audit methodology and standard • Ensure audits include creative diagnoses, do-more/do-less recommendations, and testable hypotheses • Recommend content and creative analytics tools • Set standards for measuring and reporting creative performance on the shelf with the analyst lead • Help isolate creative-update effects from media changes • Serve as senior commerce content voice at annual strategies, QBRs, renewals, and executive escalations • Own the commerce creative story in pitches and lead pursuits with Business Development • Build the path from audit to scoped creative strategy work • Define and sell commerce creative strategy engagement models • Represent Tinuiti externally through speaking, webinars, and joint work with retail and platform partners • Lead creative strategists and analysts on commerce accounts and build the leadership bench • Build playbooks and best practices for commerce content fluency • Partner with Commerce Ops, Creative, Media, and Analytics so content recommendations enter the account plan • Run a monthly commerce content review • Maintain shared learning on content performance by retailer and vertical

🎯 Requirements

• 15+ years in digital marketing, ecommerce, or creative strategy • At least 8 years specializing in commerce content, digital shelf, or retail media creative • Minimum 5 years in a senior leadership role • Demonstrated success building and scaling a commerce content or creative strategy practice • Measurable gains in conversion, share, or retail media efficiency on multi-million dollar accounts • Experience leading multi-layered teams, including hiring, coaching, performance management, and succession planning • Experience leading cross-functional teams without direct line authority • Experience owning or contributing to a P&L • Fluency in margin, utilization, and pricing for service offerings • Record of turning a capability into sold, repeatable revenue • Credibility with client C-suite stakeholders and in competitive pitches • Ability to turn data into a clear point of view on what to make and why • Command of Amazon and Walmart content formats, including A+, Premium A+, storefronts, PDP imagery, shelf video, and sponsored creative • Working knowledge of TikTok Shop, including product pages, shoppable video, and creator-led content • Ability to design audit methodology, test plans, and reporting standards • Ability to separate creative effects from media effects • Ability to evaluate content analytics and retail media tools • Strength working across Creative, Commerce Ops, Media, and Analytics • Bachelor's degree in Marketing, Business, or a related field • Public speaking and thought leadership experience a plus • MBA or equivalent experience preferred

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • Flexible time off • 20 paid holidays • Medical, dental, vision, life and disability insurance • Flexible Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe • Forma • Unlimited telemedicine and teletherapy at no cost • Thankful giving • Equity • Birthing parents: 16 weeks of leave with 100% pay • Partners: 12 weeks of leave with 100% pay • On-demand learning • Mentorship program • Leadership and management development programs and resources • Discretionary performance bonus

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