Account Director

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🧑‍💼 Account Executive

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True North

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1988

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

True North is a healthcare-focused marketing agency and strategic partner that delivers integrated brand, digital, and measurement services to health systems, specialty practices, and other healthcare organizations. With over 30 years of exclusive healthcare experience, True North offers HIPAA-compliant omni-channel marketing, patient acquisition, provider and health insurance marketing, creative and content production, SEO/SEM, traditional media (including direct mail), and a proprietary measurement platform (Compass) that turns fragmented data into actionable performance insights. The firm combines brand strategy and performance marketing to align marketing investment with measurable business outcomes for enterprise healthcare clients.

📋 Description

• Ensure the continued success, retention, and growth of key client relationships • Provide client relationship management, strategic direction, and oversight • Drive production efficiency and excellence through internal collaboration • Lead a multi-million-dollar portfolio and own the financial health, growth, and retention of every account • Prioritize efforts to support project management execution • Manage budgets and protect client and business needs financially • Prioritize work across accounts and ensure delivery on time and in scope • Own account budgets, forecasts, and change orders • Drive account strategy and issue resolution with client decision makers • Report account strategy, performance, and financial information to senior leadership • Collaborate with internal leaders on strategic initiatives • Own revenue forecasts, budgets, renewals, and account-level profitability • Maintain accounts at or above target billing rates • Lead SOWs, change orders, and scope recommendations • Prioritize work across accounts, keep projects on time, on budget, and in scope, and resolve conflicts across internal teams • Own annual growth and health plans • Lead quarterly business reviews and executive reviews • Convert performance data into recommendations tied to client business outcomes • Lead and develop Account Managers and model the shift from execution to advisory • Expand existing relationships and own new-client targets for the portfolio • Support new business pitches and RFPs • Manage contract reviews, renewal cycles, and associated reporting • Collaborate on strategic growth, development initiatives, process improvements, team trainings, and development • Contribute to product and service innovation and experimentation in healthcare marketing • Build and manage relationships with key client decision makers and executive leaders • Align executive vision with day-to-day execution in complex health systems • Collaborate on marketing strategy, including digital/performance media, measurement and analytics, creative and brand strategy, and SEO • Participate in performance review and optimization discussions using channel-level media metrics • Identify client case studies

🎯 Requirements

• Experience managing agency of record relationships, including brand strategy, creative agency, and media strategy • Preferably experience working with enterprise health systems / IDNs or health plans • Proven ability to lead complex agency of record relationships • Ability to communicate with client decision makers, leaders, influencers, and day-to-day execution support layers • Ability to manage client needs and prioritize requests and projects • Ability to lead internal collaboration in high-pressure environments • Ability to direct client strategy and collaborate with SMEs on client-facing recommendations • Experience managing contract reviews, budgets, renewal cycles, revenue forecasts, and account-level profitability • Experience leading account growth plans, QBRs, and executive business reviews tied to marketing performance and business outcomes • Fluency in agency financial management, including SOWs, estimates, change orders, utilization, and billing rate targets • Experience collaborating with cross-departmental leaders on strategic growth, process improvements, team training, and development • Experience leading and mentoring junior team members • Continuous learning and dedication to understanding the healthcare marketing landscape • Ability to collaborate in new business pitches and RFPs • Ability to build and manage strategic relationships with key client decision makers and executive leaders • Ability to collaborate on digital/performance media, measurement and analytics, creative and brand strategy, and SEO • Understanding of channel-level media performance metrics • Ability to identify client case studies • Excellent written, presentation, and verbal communication skills • Ability to perform and present in high-pressure situations • Self-motivated, inquisitive, proactive, and customer-service-oriented approach • Minimum of 5 years of healthcare or marketing agency client success experience • Bachelor's degree in business, sales, marketing, communications, finance, economics, or a related field • Willingness and ability to travel occasionally for conferences and client meetings • Ability to work exclusively from a home office when not traveling

🏖️ Benefits

• Fully remote work from a home office when not traveling • Occasional travel for conferences and client meetings • Opportunity to have a direct and meaningful impact on key accounts and the business overall • Career growth opportunity • Work with an amazing team

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