
11 - 50 employees
Tru Fru starts with 100% fruit ripened on the vine to enhance taste and nutrition, double immerses it in chocolate, coconut or peanut butter. And Hyper-Chills or Hyper-Dries it to perfection in our proprietary process to lock in nature’s vine ripened, freshly double immersed better-for-you fruit to create an award winning indulgence by Mother Nature. We are changing the way America snacks one satisfied craving at a time.
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11 - 50 employees
Tru Fru starts with 100% fruit ripened on the vine to enhance taste and nutrition, double immerses it in chocolate, coconut or peanut butter. And Hyper-Chills or Hyper-Dries it to perfection in our proprietary process to lock in nature’s vine ripened, freshly double immersed better-for-you fruit to create an award winning indulgence by Mother Nature. We are changing the way America snacks one satisfied craving at a time.
• Manage and grow relationships with key distributors including UNFI, KEHE, and C&S, as well as select grocery retailers such as Harris Teeter, Big Y, Giant Eagle, Price Chopper, Weis Markets, and Alliance Retail Group. • Develop and implement consistent distributor strategies and processes that align with trü frü’s overall business objectives. • Partner closely with the broker team to maximize sales effectiveness, creating clear and actionable customer plans that can be executed consistently across accounts. • Drive flawless execution of sales strategies including demand forecasting, trade expenditure management, and new item launches. • Build and communicate compelling, customizable sales stories that equip the broker team to win at the customer level. • Collaborate cross-functionally with Marketing, Finance, and Supply Chain to ensure sales plans are financially viable and operationally sound. • Regularly assess performance against KPIs, keeping brokers and team members motivated and focused on delivering results. • Drive digital commerce fundamentals, ensuring trü frü’s products have accurate images, pricing, and descriptions across all relevant platforms. • Leverage strong negotiation skills to achieve mutually beneficial outcomes with distributors, retailers, and broker partners. • Travel frequently to trade shows and customer meetings to nurture and grow the business.
• Bachelor’s degree in Business Administration or a related field. • 2–3 years of experience in a sales function, preferably within the CPG industry. • Strong communication, negotiation, analytical, and influencing skills. • Proficiency in Microsoft Suite and experience with Nielsen/IRI. • Knowledge of MAPS strategy and demonstrated category and shopper acumen. • Financial acumen and experience managing a customer P&L. • Proven ability to drive revenue growth and expand market share. • Willingness to travel frequently within the designated territory.
• Competitive salary, including a target bonus and an impressive benefits package! • Flexible Paid Time Off • Excellent health, dental & vision insurance, with options to fit you and your family’s needs. • Long-term disability and short-term disability insurance • Employee Assistance Program (EAP) • 401K retirement saving opportunity. • Casual office dress code • A dynamic, ambitious, indulgently fun work environment!
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