Regional Engagement Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

👔 Manager

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Trulieve

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2016

🏥 Healthcare

🍽️ Food & Beverage

⚕️ Healthcare Insurance

Healthcare • Food & Beverage • Healthcare Insurance

Trulieve is a fast expanding cannabis organization dedicated to helping patients regain their quality of life through medicinal and recreational marijuana. The company prides itself on diversity, social responsibility, and innovation within the cannabis industry, and offers various career opportunities across corporate, production, and retail sectors.

📋 Description

• Lead the strategy, execution, and optimization of field and community-based marketing initiatives across assigned markets • Drive local market engagement, consumer acquisition, and brand loyalty through grassroots campaigns, retail activations, community partnerships, and experiential programs • Manage cross-functional teams and collaborate with retail, sales, and corporate marketing • Oversee field marketing and activation strategies within the region • Design and implement localized campaigns, events, sponsorships, and partnerships • Build relationships with local stakeholders, advocacy groups, and community organizations • Partner with retail operations to create in-store experiences, promotions, and grassroots outreach • Recruit, train, and lead regional field marketing managers and brand ambassadors • Set goals and track team performance • Measure campaign ROI, consumer engagement, and market penetration • Provide actionable insights to senior leadership • Manage regional marketing budgets • Ensure local marketing activities comply with state and federal regulations • Deliver growth in regional revenue and market share, increased brand awareness and customer loyalty, high campaign ROI, strong community partnerships, and effective team leadership and retention

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field • 7+ years of marketing, brand activation, or field leadership experience • At least 3 years in a multi-market/regional role • Proven track record of executing successful grassroots and community-driven marketing campaigns • Experience managing distributed teams • Exceptional communication, negotiation, and presentation skills • Data-driven mindset with ability to analyze results and adjust strategies in real time • Knowledge of regulatory environments • Willingness to travel frequently within assigned region • Master’s degree in a related field preferred • Experience in cannabis, alcohol, or similarly regulated industries preferred

🏖️ Benefits

• A comprehensive benefits package including paid time off