Senior Director, Marketing Technology

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🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

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Trulieve

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2016

🏥 Healthcare

🍽️ Food & Beverage

⚕️ Healthcare Insurance

Healthcare • Food & Beverage • Healthcare Insurance

Trulieve is a fast expanding cannabis organization dedicated to helping patients regain their quality of life through medicinal and recreational marijuana. The company prides itself on diversity, social responsibility, and innovation within the cannabis industry, and offers various career opportunities across corporate, production, and retail sectors.

📋 Description

• Define and maintain the enterprise marketing technology vision and multi-year roadmap • Evaluate current-state capabilities, gaps, and opportunities across marketing platforms and workflows • Prioritize technology investments supporting customer acquisition, personalization, retention, and operational efficiency • Lead large-scale digital transformation initiatives across Marketing, Digital, Data, and Technology teams • Establish governance frameworks and scalable operating models • Own and evolve Monday.com as the organization’s workflow management platform, including board architecture, automation rules, dependency mapping, and integrations • Identify bottlenecks in the 4,000+ monthly asset pipeline and design scalable solutions to reduce cycle time • Identify and implement AI-driven solutions increasing productivity, content velocity, personalization, and business intelligence • Drive platform consolidation, process optimization, capability expansion, and enterprise modernization • Evaluate emerging technologies and recommend future-state capabilities • Lead integration strategy across CDP/CRM, Rewards/Loyalty, eCommerce, CMS, Mobile, Analytics, DAM, PIM, and Marketing Automation platforms • Ensure scalable, secure, and compliant data flows for medical and recreational markets • Partner with IT, DAT, Delivery, and Enterprise Architecture • Own vendor evaluation, selection, contract negotiations, renewals, and performance management • Develop business cases and ROI frameworks for technology investments • Ensure vendors meet contractual obligations, timelines, and business outcomes • Drive platform adoption across marketing and cross-functional teams • Develop change management strategies, training programs, communication plans, and success metrics • Establish scalable processes maximizing utilization and business value • Own customer experience insights from Medallia, Google reviews, Yelp, and Weedmaps

🎯 Requirements

• 15+ years of experience in Marketing Technology, Digital Transformation, Enterprise Platforms, or related disciplines • 5+ years leading enterprise-scale marketing technology teams • Proven track record implementing and optimizing marketing technology ecosystems • Experience managing large budgets, vendor relationships, and technology contracts • Strong understanding of CDP, CRM, marketing automation, analytics, CMS, personalization, loyalty, and digital commerce ecosystems • Experience leading cross-functional teams through organizational and technology change • Exceptional communication and executive presentation skills • Preferred experience with Adobe Experience Cloud, SAP, AEM, EDS, CDP, AJO, ACO, SEO, GEO, Salesforce, Braze, Segment, Amperity, Tealium, or Bloomreach • Preferred experience leading AI and automation initiatives across marketing organizations • Preferred background in retail, consumer packaged goods, healthcare, or highly regulated industries • MBA or advanced degree preferred; not required based on experience

🏖️ Benefits

• Comprehensive benefits package • Paid time off • Opportunity to shape the future of digital marketing • Opportunity to lead enterprise-wide transformation initiatives • Opportunity to define next-generation customer experiences through technology, automation, and AI