Channel Sales Manager, Alcohol/Bev

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤑 Sales

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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TruRoots Company

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

🍽️ Food & Beverage

🏭 Manufacturing

🛒 Retail

Food & Beverage • Manufacturing • Retail

TruRoots Company is a consumer packaged goods company that owns and manages organic and natural food and beverage brands including R. W. Knudsen Family, Santa Cruz Organic, and TruRoots. It produces and markets juices, organic pantry staples, and whole-grain products with an emphasis on quality, sustainability, and nourishing communities from farm to fridge.

📋 Description

• Build and execute sales and distribution plans for the premium juice and cocktail mixer portfolio in the beverage alcohol channel • Win new distributor partners and retail accounts • Grow relationships with clients, operators, buyers, and decision-makers • Negotiate deals and work with distributor partners to convert authorizations into distribution and sales • Forecast distributor orders, monitor inventory levels and depletions, and coordinate production planning and deliveries • Track distributor inventory, shipments, and sell-through data • Maintain accurate records and close channel gaps • Become an expert on premium juice and non-alcoholic products and their role in cocktail and beverage programs • Ensure sales activities and partnerships comply with local, state, and federal beverage alcohol regulations and licensing requirements • Track industry trends, consumer preferences, and competitive activity • Build a scalable sales foundation through new distributor partners, retail accounts, expanded distribution, and volume growth

🎯 Requirements

• 5+ years of sales experience in beverage alcohol, non-alcoholic, or juice distribution, or a related sales role • Existing relationships with beverage alcohol distributors, operators, buyers, and decision-makers • Clear understanding of beverage alcohol channels and a record of getting things done within them • Experience with distributor inventory management, demand forecasting, and depletion reporting • Knowledge of beverage alcohol regulations and compliance requirements • Strong negotiation and relationship-building skills • Ability to work independently, manage multiple priorities, and stay organized and detail-oriented • Preferred: Experience selling cocktail mixers, premium juice, or non-alcoholic beverages • Preferred: Experience building a new brand, territory, or channel from the ground up • Regular travel to meet distributor partners, accounts, and buyers, and attend industry events

🏖️ Benefits

• Medical, dental, and vision insurance • Short-term and long-term disability (STD/LTD) • 401(k) retirement plan • Pet insurance • Wellness program

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