
51 - 200 employees
Founded 2002
📣 Marketing
💊 Pharmaceuticals
☁️ SaaS
Marketing • Pharmaceuticals • SaaS
Underscore Marketing is a results-focused marketing agency that specializes in promotional strategies and omnichannel media for the life sciences and pharmaceutical industry. It combines data-driven strategic planning, AI/ML-powered analytics (the PINNACLE Planning Suite), and media AOR services to drive payer and HCP engagement, patient activation, and optimized promotional spend. The firm positions itself as an extension of brand teams, emphasizing measurable performance, budget optimization, and integrated omnichannel campaigns to achieve business outcomes.
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51 - 200 employees
Founded 2002
📣 Marketing
💊 Pharmaceuticals
☁️ SaaS
Marketing • Pharmaceuticals • SaaS
Underscore Marketing is a results-focused marketing agency that specializes in promotional strategies and omnichannel media for the life sciences and pharmaceutical industry. It combines data-driven strategic planning, AI/ML-powered analytics (the PINNACLE Planning Suite), and media AOR services to drive payer and HCP engagement, patient activation, and optimized promotional spend. The firm positions itself as an extension of brand teams, emphasizing measurable performance, budget optimization, and integrated omnichannel campaigns to achieve business outcomes.
• Lead strategic direction and account planning across a portfolio of large, complex accounts • Develop deep understanding of client business, industry landscape, and performance drivers • Align agency work with client objectives and measurable business impact • Identify risks and opportunities and adjust strategies to evolving client needs • Drive profitable growth and retention through account stewardship • Own scope intent, commercial framing, pricing alignment, growth opportunities, and financial stewardship with PM and Finance • Lead organic growth opportunities, service expansion, and deeper client engagement • Build and maintain senior-level client relationships • Serve as strategic consultant and provide proactive, insight-driven guidance • Lead client feedback processes and improve satisfaction and partnership quality • Lead and align cross-functional teams to deliver end-to-end solutions • Translate client goals and scope expectations for internal teams and align with delivery planning and workflow governance • Guide onboarding of new clients • Lead, mentor, and develop a high-performing team • Set outcome-based goals and manage performance • Provide coaching, feedback, and development opportunities • Support hiring and onboarding of talent • Contribute to new business research, strategy, and pitch support
• 8–12 years of experience in account management or a strategic client-facing role (agency experience preferred) • Demonstrated success leading, growing, and retaining client accounts • 6+ years of people management experience • Experience working in cross-functional environments within marketing, advertising, media, or communications • Experience in media and/or research is a plus • Strong strategic thinking and ability to translate client needs into actionable plans • Deep understanding of client business, industry dynamics, and marketing performance drivers • Expertise in account planning, financial management, and forecasting • Proven ability to drive organic growth and expand service offerings • Advanced relationship-building and client advisory skills • Strong leadership capabilities with experience managing and developing teams • Cross-functional knowledge across media, creative, analytics, operations, and finance • Excellent communication, problem-solving, and decision-making skills • Results-oriented mindset with ability to manage complexity and change • Submit a resume and brief note outlining healthcare or media experience
• Dynamic environment where ideas matter, growth is supported, and work helps elevate healthcare brands • Collaborative environment • Equal employment opportunities • Opportunity to work with media, strategy, and omnichannel analytics experts
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