Senior Vice President, Growth & Commercialization

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

👔 Vice President

👻 Ghost score 10%

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Underscore Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2002

📣 Marketing

💊 Pharmaceuticals

☁️ SaaS

Marketing • Pharmaceuticals • SaaS

Underscore Marketing is a results-focused marketing agency that specializes in promotional strategies and omnichannel media for the life sciences and pharmaceutical industry. It combines data-driven strategic planning, AI/ML-powered analytics (the PINNACLE Planning Suite), and media AOR services to drive payer and HCP engagement, patient activation, and optimized promotional spend. The firm positions itself as an extension of brand teams, emphasizing measurable performance, budget optimization, and integrated omnichannel campaigns to achieve business outcomes.

📋 Description

• Develop enterprise growth strategy, annual priorities, and measurable growth plans • Own agency marketing, ongoing brand positioning, thought leadership, and market visibility • Lead business development and sales strategy, pipeline governance, and new-client pursuits • Translate market trends, competitive activity, prospect feedback, and unmet needs into opportunity signals for product and solution expansion • Partner with Client Services on new-logo growth, organic account growth boundaries, integration, and onboarding • Build strategic partnerships and ecosystem relationships • Own offer design, packaging, value proposition, positioning, and commercialization plans • Develop go-to-market plans, sales enablement, launch materials, proof points, and buyer narratives • Coordinate market readiness across Product, Strategy, Media, Client Services, and external partners • Own launch, adoption, utilization, commercial performance, and post-launch learning • Monitor healthcare, biopharma, agency, media, data, technology, and buyer trends • Bring market, prospect, partner, and client signals into the innovation funnel • Validate value propositions, buyer audiences, willingness to adopt, and competitive differentiation • Own agency positioning framework and activation plan • Establish positioning governance and reusable messaging tools • Identify and prioritize data, technology, industry, channel, research, and ecosystem partnerships • Develop co-marketing, co-selling, referral, and capability-enablement opportunities • Review partnership performance and discontinue relationships that do not create value • Work cross-functionally with Innovation, Product & Technology, Strategic Operations, Client Services, Strategy, Media, Finance, and Analytics

🎯 Requirements

• 15+ years of progressive leadership experience in growth, marketing, business development, commercialization, or related commercial functions • Demonstrated ownership of marketing and new-business outcomes • Experience commercializing new products, services, capabilities, or technology-enabled solutions • Direct experience in media, healthcare marketing, life sciences, biopharma, medical device, or a closely related environment • Experience building pipeline governance, commercial priorities, and measurable growth plans • Cross-functional leadership across product, strategy, operations, finance, delivery, and client teams • Agency leadership and/or consulting experience • Healthcare or biopharma product launch experience • Commercialization of data, analytics, AI, or technology-enabled offerings • Strategic partnerships and ecosystem development • Experience in a high-growth or transformation environment • Bachelor's degree required • Advanced education in business, marketing, strategy, healthcare, or a related field preferred • Knowledge of growth strategy and operating systems • Knowledge of commercialization frameworks • Knowledge of positioning and differentiation • Knowledge of marketing and business development • Knowledge of pipeline and sales governance • Knowledge of strategic partnerships • Knowledge of the healthcare commercialization landscape • Knowledge of agency economics and profitability • Skilled at turning market signals into growth priorities • Skilled at packaging and positioning complex offerings • Skilled at building commercial business cases • Skilled at leading pitches and executive buyer conversations • Skilled at creating sales enablement and launch plans • Skilled at building cross-functional alignment • Skilled at measuring adoption and revenue performance • Deep understanding of healthcare and media buying environments • Deep understanding of client decision-making and agency procurement • Deep understanding of the commercial lifecycle from concept through adoption • Deep understanding of how product, strategy, media, delivery, and finance combine to create client value • Deep understanding of growth metrics and performance management

🏖️ Benefits

• The posting states that employees' growth is supported • Dynamic environment where ideas matter • Equal employment opportunities • Diverse and inclusive workplace

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