Director, Field & Channel Marketing Operations

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $241k - $272k / year

⏰ Full Time

🔴 Lead

⚙️ Marketing Operations

👻 Ghost score 0%

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Upscale

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2025

🤝 B2B

☁️ SaaS

🔥 Funding within the last year

💰 $190M Series A on 2026-06

B2B • SaaS

Upscale is presented as a digital product or services company with a public website featuring product/solutions pages, case studies, insights/blog posts, and careers. The available site CSS and markup indicate a polished marketing site with product pages, solutions and workload sections, case studies and featured blogs — suggesting Upscale markets software or digital services to business customers. From the site content structure it appears Upscale targets professional buyers (B2B) and likely offers a software-based product or platform delivered via the web (SaaS).

📋 Description

• Develop and execute field and channel marketing strategies aligned with go-to-market priorities, revenue objectives, and growth initiatives • Partner with Channel Sales, Sales, Sales Enablement, and Marketing to drive growth across distributors, national partners, system integrators, resellers, and ecosystem partners • Develop and manage strategic partner marketing plans supporting demand generation, pipeline development, partner engagement, and revenue growth • Lead integrated demand-generation campaigns across digital, email, webinars, social media, content, and events • Develop, manage, and optimize Marketing Development Fund programs and partner co-marketing initiatives, including ROI measurement • Lead participation in strategic partner events, trade shows, conferences, webinars, and industry programs • Develop and adapt marketing assets, sales enablement materials, campaign resources, and co-branded content • Ensure partners have timely access to messaging, positioning, product information, campaigns, and sales resources • Manage partner communications and engagement programs, including newsletters, campaign updates, and ongoing outreach • Establish and track KPIs including lead generation, pipeline contribution, partner engagement, campaign ROI, MDF effectiveness, and channel-sourced revenue • Analyze marketing performance and provide actionable insights and regular reporting to Sales and Marketing leadership • Evaluate program effectiveness and recommend improvements to increase partner productivity, marketing efficiency, pipeline, and revenue contribution

🎯 Requirements

• Strategic, results-oriented marketing leadership experience • Strong execution capabilities • B2B technology experience • Demonstrated track record of building successful field and channel marketing programs • Ability to travel 50% at this time

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