Head of Off-Platform & Omnichannel Revenue Strategy

Job not on LinkedIn

🔥 2 minutes ago

🏈 Alabama, Arizona, +41 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🦬 Montana – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🌾 North Dakota – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote

💵 $138.6k - $286k / year

⏰ Full Time

🔴 Lead

💹 Revenue Operations

👻 Ghost score 24%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Own the overall monetization strategy for off-platform and omnichannel audiences across social, video, audio, podcasts, newsletters, creator ecosystems, distributed platforms, and emerging media channels • Establish growth priorities, revenue goals, and strategic initiatives that drive incremental revenue • Identify new monetization opportunities, sponsorship models, and emerging revenue streams • Develop long-term business plans aligning audience growth, advertiser demand, content strategy, and platform evolution • Partner with Sales leadership, Finance, Product, and Content Monetization to establish revenue targets, forecasts, and performance metrics • Lead development of scalable commercial products, sponsorship opportunities, and integrated omnichannel solutions • Build packaging across newsletters, podcasts, social franchises, video programming, tentpole moments, creator-led initiatives, and cross-platform storytelling • Define pricing strategies, positioning, market narratives, and sales frameworks • Translate audience insights, platform capabilities, and advertiser demand into sellable products and repeatable commercial programs • Equip sales teams with training, tools, audience insights, positioning materials, case studies, and best practices • Partner with account teams on strategic opportunities, solutions, sponsorship structures, and advertiser recommendations • Develop scalable sales playbooks and go-to-market processes • Advise sales leadership on off-platform revenue opportunities, market trends, and commercial strategy • Lead collaboration across Sales, Editorial, Audience, Product, Get Creative, Research, Legal, Finance, Operations, and Content Monetization • Establish processes and governance models supporting scalable execution and speed-to-market • Improve visibility into monetizable editorial and platform opportunities • Align stakeholders around commercial priorities, sponsorship opportunities, and revenue goals • Track revenue performance, adoption metrics, pipeline influence, and commercialization effectiveness • Identify and remove barriers across product readiness, workflows, inventory, pricing, packaging, activation, and measurement • Deliver regular business updates and strategic recommendations to senior leadership • Champion data-driven decision-making and revenue optimization • Monitor trends across social platforms, creator ecosystems, video, audio, newsletters, AI-influenced content, and emerging advertising models • Identify partnerships, platform opportunities, and revenue models • Pilot, test, and scale innovative commercial concepts • Help position USA TODAY Co. as a market leader in multiplatform, audience-first advertising solutions

🎯 Requirements

• 15+ years of experience in digital media, advertising, sponsorship strategy, multimedia monetization, commercial leadership, or related revenue-driving functions • Deep understanding of social, video, audio, newsletters, podcasts, creator ecosystems, branded content, sponsorships, and distributed audience monetization • Proven success developing commercial strategy, revenue-growth initiatives, packaging frameworks, and go-to-market plans • Experience supporting or leading significant revenue goals and driving measurable business impact • Strong understanding of advertiser and agency buying behavior and evolving marketplace trends • Exceptional leadership, communication, presentation, and stakeholder-management skills • Demonstrated ability to influence and align cross-functional teams without direct authority • Strong analytical and strategic thinking skills with the ability to convert insights into action • Experience working closely with Editorial, Product, Creative, Operations, Research, Finance, and Sales organizations • Ability to thrive in a fast-moving environment and balance strategic thinking with operational execution • Experience leveraging AI-enabled workplace tools to improve productivity, planning, commercialization, research, and workflow efficiency • Preferred: Experience building or scaling revenue programs across social video, creator-led content, newsletters, podcasts, branded entertainment, or multimedia sponsorships • Preferred: Background in digital publishing, news, sports, lifestyle, entertainment, media, or content-driven businesses • Preferred: Experience launching new advertising products and driving commercialization adoption across sales organizations • Preferred: Familiarity with sponsorship development, audience monetization, branded content, and custom partnership programs • Preferred: Proven ability to identify emerging market opportunities and translate them into scalable revenue streams • Resume of one to two pages • Cover letter outlining how you would approach the job