Digital Product Marketing Manager – USP, NF

🔥 4 hours ago

🏄 California, District of Columbia, +10 more states – Remote

🏄 California – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🌲 North Carolina – Remote 🦀 Maryland – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote

💵 $101k - $142.4k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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US Pharmacopeia

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1820

🏥 Healthcare

📦 Logistics

💼 Consulting

Healthcare • Logistics • Consulting

US Pharmacopeia is a non-profit scientific organization that develops and publishes public quality standards, reference materials, and analytical guidance for medicines, dietary supplements, and food ingredients to protect patient and consumer safety worldwide. USP provides over 7,000 reference standards, verification and audit programs, training and technical guidance (including for biologics, gene therapies, and impurities), and data-driven tools to strengthen medicine supply chains and regulatory predictability.

📋 Description

• Own and scale the email and lifecycle marketing engine for USP–NF online subscription products • Set email strategy and roadmap across nurture, onboarding, activation, renewal, win-back, product announcement, release-cycle, and newsletter programs • Design and build multi-step journeys and dynamic-content programs in Marketo • Write and edit email copy, subject lines, messaging architecture, and calls-to-action for technical audiences • Run A/B and multivariate testing programs and document hypotheses, results, and learnings • Manage list health, deliverability, suppression logic, and database hygiene • Define and track KPIs, build reporting and dashboards, and provide recommendations to leadership • Plan and execute integrated campaigns across email, web, landing pages, organic social, and paid media • Apply USP–NF messaging and positioning to audience-specific assets for pharmaceutical, biotech, and regulatory segments • Support persona development, audience segmentation, and market research • Contribute to sales enablement and thought-leadership assets • Serve as marketing lead for USP–NF with Product Management and Customer Success • Manage content reviews and approvals across subject-matter experts and stakeholders • Mentor and guide junior team members, contractors, and agency partners • Drive audience engagement, marketing-influenced pipeline, subscription acquisition, renewal contribution, awareness, and qualified leads • Travel up to 10% for conference support

🎯 Requirements

• Bachelor’s degree in marketing, communications, or a related field, or equivalent relevant experience • 6+ years of progressive experience in digital, product, or lifecycle email marketing in a B2B or subscription environment • At least 4 years of hands-on experience owning lifecycle email programs end to end in Marketo or a comparable platform • Hands-on expertise in marketing automation platforms, including list segmentation, dynamic content, journey building, and deliverability management • Working knowledge of B2B funnel metrics, attribution, and CRM/marketing automation integrations such as Salesforce + Marketo • Demonstrated experience marketing a subscription or renewable product, including renewal campaigns, retention motions, and lifecycle analytics • Strong analytical skills and ability to turn performance data into decisions and recommendations • Exceptional writing skills, including translating complex technical or regulatory topics into clear, benefit-oriented marketing narratives • Experience in a customer-facing or customer-outreach role and in a matrixed organization • Ability to manage multiple stakeholders and competing priorities • Experience with genAI tools such as ChatGPT or Microsoft CoPilot preferred • Demonstrable commitment to public health, patient safety, or consumer protection • Demonstrated ability to problem solve, prioritize, and execute in a dynamic, cross-functional environment • Remote employees must reside in MD, VA, DC, PA, WV, CA, MI, IL, KS, FL, NC, or MN

🏖️ Benefits

• Company-paid time off • Comprehensive healthcare options • Retirement savings • Inclusive access to mentorship, professional development, and leadership opportunities • Training in equitable management practices and tools • Reasonable accommodations for individuals with disabilities

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