Product Marketing Manager

🔥 7 hours ago

🇺🇸 United States – Remote

💵 $123.7k - $207.9k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Zillow

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2006

🏠 Real Estate

🛍️ eCommerce

👥 B2C

💰 $4.1M Post-IPO Equity on 2012-12

Real Estate • eCommerce • B2C

Zillow is a leading real estate and property rental marketplace that provides comprehensive information on homes, apartments, and properties for sale or rent. It offers users tools to search for properties, calculate mortgage rates, and connect with real estate agents. The platform also features innovative algorithms that provide Zestimates, which are estimated market values of homes. Zillow is a go-to resource for individuals looking to buy, sell, or rent properties, as well as for agents and brokers who want to reach a wider audience.

📋 Description

• Own product marketing for Follow Up Boss end-to-end, including positioning, messaging frameworks, and GTM strategy for all product launches • Lead Tier 1 flagship launches from brief through post-launch • Develop email campaigns, in-app announcements, website copy, help doc specifications, webinar materials, and event materials • Review, edit, and approve PM-authored launch content for Tiers 2–4 • Build and maintain launch infrastructure, including playbooks, tiered GTM processes, AI-assisted tools, and communications governance frameworks • Own FUB’s customer-facing voice across release posts, newsletters, HighSpot articles, and in-product messaging • Lead GTM for FUB’s integration with Zillow Pro, Zillow Preferred features, Connections in FUB, and partner integrations • Coordinate across Product, CXO, Legal, Communications, Design, Growth, and Field Marketing • Track the FUB product roadmap through Jira and ensure launch readiness • Develop testimonials, video content, webinar programming, and event materials • Maintain and update the FUB product marketing content library, Help Center, HighSpot, and website pages

🎯 Requirements

• 3–5+ years of product marketing experience, ideally in B2B SaaS or a product-led business • Proven ability to own complex, cross-functional product launches end-to-end • Exceptional writing and content development skills across email, in-product, web, and long-form channels • Experience building GTM systems and processes, including playbooks, tiering frameworks, and launch tooling • Strong cross-functional influencing skills across Product, Legal, Support, and Marketing • Ability to manage multiple concurrent workstreams • Comfort reading and interpreting a product roadmap; experience working directly with PMs and engineering • Experience marketing a CRM, workflow automation tool, or real estate technology product • Familiarity with real estate industry dynamics, agent workflows, or the Zillow Pro ecosystem • Experience with Jira, HighSpot, Intercom, or similar GTM tooling • Track record of building launch systems • Demonstrated ability to create video or multimedia content as part of a launch • MBA (preferred)

🏖️ Benefits

• Remote work from a physical location of choice • Equity awards based on experience, performance, and location • Flexibility to work from wherever employees are most productive • Inclusive, innovative, and engaging culture • Opportunities to grow professionally • Disability or special-needs accommodation

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