
5001 - 10000 employees
⚽ Sports
🏭 Manufacturing
📚 Education
💰 Private equity on 2025-04
Sports • Manufacturing • Education
Varsity Brands is a company that builds school pride, student engagement and community spirit through two interrelated businesses: BSN SPORTS and Varsity Spirit. BSN SPORTS is described as a leading marketer, manufacturer and distributor of sporting goods, apparel, and equipment. Varsity Spirit is the leading global source for cheer, dance, performing arts and yearbook products, programs and experiences. Varsity Brands partners with elementary, middle and high schools, colleges and other organizations across North America to provide customizable products and programs that support sport and spirit activities.
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5001 - 10000 employees
⚽ Sports
🏭 Manufacturing
📚 Education
💰 Private equity on 2025-04
Sports • Manufacturing • Education
Varsity Brands is a company that builds school pride, student engagement and community spirit through two interrelated businesses: BSN SPORTS and Varsity Spirit. BSN SPORTS is described as a leading marketer, manufacturer and distributor of sporting goods, apparel, and equipment. Varsity Spirit is the leading global source for cheer, dance, performing arts and yearbook products, programs and experiences. Varsity Brands partners with elementary, middle and high schools, colleges and other organizations across North America to provide customizable products and programs that support sport and spirit activities.
• Expand BSN SPORTS’ presence beyond collegiate varsity athletics by developing relationships and generating new business across collegiate campus departments, student organizations, and institutional purchasing groups • Build direct relationships with decision-makers across collegiate departments, academic units, student organizations, and institutional purchasing teams • Partner with BSN sales professionals, athletic department staff, licensing contacts, and established stakeholders to secure introductions across campus • Develop, manage, and advance a qualified pipeline of new Across Campus business opportunities, including leads generated by the BSN Collegiate Marketing team • Prospect and engage buyers within Student Life, Admissions, Facilities, Dining Services, Campus Safety, Recreation Sports, Professional Programs, individual colleges, and academic departments • Promote and activate MTS, campus event shops, collegiate club sports department shops, and other campus-wide purchasing solutions • Create structured account-development plans for assigned institutions, including priority departments, target contacts, opportunity stages, next actions, and revenue potential • Use CRM tools to document customer relationships, prospecting activity, pipeline movement, opportunities, and account-development progress • Collaborate with marketing on targeted email campaigns, contact acquisition, social outreach, lead-generation programs, and buyer education • Coordinate with merchandising, brand partners, operations, customer service, and technology teams to support successful programs • Provide ongoing support to campus customers and develop repeat purchasing, departmental expansion, and broader institutional adoption • Maintain communication with Collegiate Select leadership and field partners regarding activity, opportunities, risks, and account progress • Travel to collegiate institutions, campus events, industry events, customer meetings, and company meetings as needed
• Strong prospecting, relationship-development, and consultative-selling skills • Ability to build credibility with senior administrators, procurement professionals, department leaders, student-facing professionals, and student organization representatives • Demonstrated ability to develop new business within complex organizations involving multiple stakeholders and decision-makers • Strong organizational and territory-planning skills, with the ability to manage multiple institutions, departments, contacts, and opportunities simultaneously • Bachelor’s degree preferred, or an equivalent combination of education and relevant professional experience • Three or more years of experience in business development, outside sales, account management, collegiate athletics, higher education, promotional products, sporting goods, procurement, or a related field • Experience selling into colleges, universities, complex institutions, or multi-department organizations is strongly preferred • Experience developing new business through proactive prospecting and relationship building • Experience with branded merchandise, apparel, equipment, e-commerce shops, procurement solutions, or licensing is preferred • Must maintain a valid driver’s license, reliable transportation, appropriate automobile insurance, and a satisfactory driving record • Some travel to collegiate institutions, campus events, industry events, customer meetings, and company meetings; some overnight travel may be required (25%)
• Comprehensive Health Care Benefits • HSA Employer Contribution/ FSA Opportunities • Wellbeing Program • 401(k) plan with company matching • Company paid Life, AD&D, and Short-Term Disability • Generous My Time Off & Paid Holidays • Varsity Brands Ownership Program • Employee Resource Groups • Access to Financial Coaching and member-owned Credit Union • St. Jude Partnership & Volunteer Opportunities • Employee Perks including discounts on personal apparel and equipment! • Bonus opportunity
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