
5001 - 10000 employees
đŁ Marketing
đ¸ Finance
đł Fintech
Marketing ⢠Finance ⢠Fintech
Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.
đĽ 0 minutes ago
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5001 - 10000 employees
đŁ Marketing
đ¸ Finance
đł Fintech
Marketing ⢠Finance ⢠Fintech
Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.
⢠Manage the entire product development lifecycle for an assigned portfolio, including strategy, planning, and project leadership ⢠Own portfolio P&L and partner with cross-functional teams, vendors, and other Product Directors ⢠Lead complex product development projects involving engineering, data, vendors, and other functions ⢠Develop and execute project plans with clearly defined performance indicators ⢠Report project updates to stakeholders ⢠Build relationships with internal cross-functional leaders, clients, partners, and suppliers ⢠Conduct financial analyses, develop business cases and pricing models, and track profitability ⢠Monitor product revenue performance and pipeline trends; refine monetization models ⢠Develop product strategies with the Product VP and senior leaders ⢠Support strategic initiatives, new capability development, partner programs, and portfolio enhancements ⢠Lead go-to-market processes for product features, betas, and releases ⢠Evaluate product ideas and opportunities for differentiation, feasibility, regulatory compliance, and data security ⢠Support quarterly product roadmap planning ⢠Provide input to the Product Owner on feature prioritization and process efficiency
⢠Bachelor's Degree (Required) ⢠Master's Degree (Preferred) ⢠8+ years of prior leadership and management experience required ⢠In-depth knowledge and extensive experience with industry-related issues ⢠Knowledge of workflow and business relationships for all functional areas within the company ⢠Knowledge of emerging technologies including AI tools and Microsoft Office software required ⢠Demonstrated, hands-on use of AI tools in day-to-day product work required ⢠Ability to read, analyze, and interpret business and marketing information, financial reporting, and legal documentation ⢠Ability to write reports and correspondence, discuss ideas at all organizational levels, and present information ⢠Ability to apply financial and profitability concepts to practical situations ⢠Ability to create and adapt products based on business and marketplace change ⢠Comfort operating in fast-moving, AI-enabled workflows required ⢠Ability to lead projects and initiatives impacting various functional areas ⢠Ability to solve complex problems with broad organizational impact ⢠Ability to align product opportunities with long-term business goals ⢠In lieu of the stated education requirements, a combination of experience and education will be considered
⢠Annual bonus incentive program ⢠Medical coverage ⢠Dental coverage ⢠Vision coverage ⢠401K with company match ⢠Generous PTO allowance ⢠Life insurance ⢠Employee assistance ⢠Pet insurance ⢠Workplace flexibility
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