Marketing Operations Manager

🔥 13 hours ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 12%

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Versaterm

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

Versaterm is a global public safety solutions company dedicated to helping agencies transform their organizations through an integrated ecosystem that enhances community and public safety. The company offers a range of services focused on improving workflows for efficient and effective operations, better service delivery, and more just outcomes. Versaterm's solutions encompass community engagement, field response and reporting, emergency call handling, records and evidence management, forensic analysis, justice and resolution, and responder health and wellness. By integrating technology across these areas, Versaterm supports public safety agencies in optimizing their operations and improving community interactions and safety outcomes.

📋 Description

• Run Marketo as the core marketing automation platform and optimize the marketing technology stack, data governance, and campaign execution • Own CaPDB end to end, including data standards, quality, refresh cadence, documentation, completeness reporting, enrichment programs, renewal and competitive intelligence, and segmented lists • Design and implement lead scoring, routing, lifecycle stage definitions, and SLA compliance across Marketo and Salesforce • Identify funnel bottlenecks and conversion gaps and propose data-driven solutions • Act as Marketo power user and platform owner, managing programs, channels, templates, smart lists, tokens, scoring, and the Marketo-Salesforce sync • Collaborate with GTM Systems on system enhancements and architecture scalability • Evaluate tools and platforms for account-based marketing, campaign automation, and customer engagement • Provide system support, informal coaching, guidance, and troubleshooting to team members • Ensure marketing data quality, campaign attribution, and lead-source tracking accuracy • Partner with Analytics on dashboards measuring pipeline contribution, channel ROI, marketing effectiveness, CaPDB coverage, and pipeline influenced by account intelligence • Support data audits, segmentation strategies, and compliance reporting • Define campaign operations best practices, templates, and workflows • Conduct QA testing for Marketo email, nurture, renewal, and other outbound marketing programs • Train and support campaign managers and content marketers • Lead cross-functional projects such as technology rollouts, compliance updates, and operational audits • Develop documentation and training resources, including the CaPDB playbook • Monitor KPIs, improve strategies continuously, and coordinate project ownership and timely delivery

🎯 Requirements

• Bachelor's degree or diploma in Marketing, Business or a related field, or equivalent combination of education and experience • Minimum 5 years of experience in marketing operations, demand generation or revenue operations roles within a B2B SaaS or technology environment • Prior experience providing mentorship, guidance or informal leadership • Advanced proficiency with Salesforce CRM, including custom objects, reports, dashboards, data loads, and field and picklist management • Advanced proficiency with Marketo, including programs, smart lists, scoring, tokens, and the Marketo-Salesforce sync • Proven experience owning data quality, including defining standards, measuring completeness, cleaning and deduplicating records, and securing team data-maintenance adherence • Experience managing outside vendors or outsourced data programs, including scoping, quality checks, and performance review • Strong understanding of lead management processes, funnel metrics, and campaign attribution models • Experience with data management, reporting, and visualization tools such as Tableau, Power BI, or Salesforce dashboards • Proven ability to manage complex projects and cross-functional initiatives with multiple stakeholders • Analytical and detail-oriented mindset focused on process improvement and operational excellence • Excellent communication and collaboration skills, with ability to translate technical concepts into actionable insights • Experience providing informal mentorship, guidance, or onboarding support to junior team members or peers • Comfortable offering feedback, sharing best practices, and helping coordinate work across team members • Must comply with the FBI's CJIS Security Policy • Must successfully pass a comprehensive, fingerprint-based background check • Must obtain and maintain all required security clearances • Experience in account-based marketing and revenue attribution frameworks is an asset • Experience with competitive intelligence, public sector or public safety technology markets, or contract and renewal data is an asset

🏖️ Benefits

• Comprehensive benefits offering • Potential eligibility for variable compensation such as incentive plans or discretionary performance bonuses • Accommodations available upon request throughout all stages of the recruitment process

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