Optical Business Advisor

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VSP Vision Care

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1955

🏥 Healthcare

📣 Marketing

🍽️ Food & Beverage

Healthcare • Marketing • Food & Beverage

VSP Vision Care is a leading eye care company that focuses on providing access to quality eye care and eyewear solutions. With a comprehensive portfolio of services, VSP Vision Care supports both individuals seeking eye health services and providers managing their practices. The company is committed to social responsibility, emphasizing health equity, sustainability, and a culture of belonging. Through initiatives such as Follow Your Heart, VSP Vision Care helps people maximize the value of their offerings, starting with eyewear. Recognized for its customer service excellence and commitment to diversity and inclusion, VSP Vision Care strives to empower human potential through sight. It has also been acknowledged as a top workplace in healthcare and is committed to supporting veterans and the military-connected community.

📋 Description

• Serve as a trusted advisor, offering strategic support and expert guidance to help businesses/practices leverage their strengths and achieve their goals. • Proactively identify members’ needs and challenges, drawing on optical industry knowledge to develop tailored solutions and provide relevant resources. • Collaborate with internal colleagues to deliver education, solutions, and tools that enhance member experience, boost engagement, and drive positive outcomes. • Provide thoughtful feedback that addresses member needs, ensuring satisfaction and long-term retention. • Analyze data to uncover actionable insights, optimize processes, and support strategic decision-making for members. • Improve business/practice operations by delivering recommendations and resources that increase efficiency, improve exam and capture rates, elevate sales, and reduce costs. • Advise member businesses on frame board allocation, eyewear assortment, price point strategy, and visual display to enhance the patient eyewear buying experience. • Work with member businesses on selling strategies and handoffs from doctor to optician. • Provide feedback and resources to improve workflow, elevate exam and capture rates, optimize sales, and reduce costs. • Conduct data analysis to assess optical business performance and collaborate with other advisors in discovering and understanding each member’s unique business objectives and needs. • Analyze data and underlying optical business processes to identify patterns, inefficiencies, and opportunities for improvement. • Present dashboards that visualize complex data sets; compare findings to industry benchmarks and work with business unit or practice on their strategy. • Research and develop unique resources and recommendations based on specific business unit and/or practice needs. • Identify business challenges and provide resources to address needs, partnering with external vendors to offer relevant solutions. • Deliver data-driven business insights by analyzing key metrics and customer trends to inform decision-making. • Advise members on business opportunities and determine relevant solutions that improve business operations, increase revenue, and contribute to growth and success. • Analyze business operations, requirements, needs, and goals; identify opportunities to enhance efficiency and improve operations. • Identify industry challenges and offer process or technical solutions to guide leaders to make informed transformation-driven decisions. • Provide recommendations on business process improvements and industry best practices, how to achieve long-term growth, reduce operational costs, etc. • Teach or facilitate training and educational sessions, present webinars, and create content articles.

🎯 Requirements

• Bachelor’s degree in Business Management or other related fields or equivalent experience • 6+ years of experience in optometry, business development, optical retail management, or eyecare industry operations • Familiarity with optical products and understanding of KPIs (e.g., capture rate, revenue per patient, etc.) • Capable of performing business assessments and identifying profit opportunities • Analytical and strategic problem solver and decision maker showing balanced consideration of business issues, risks, and rewards • Ability to elicit cooperation, motivate others, and drive results without direct authority • Strong business aptitude to support envisioning work, strategic planning, and measuring results • Excellent verbal communication and presentation skills to address groups and facilitate discussions.

🏖️ Benefits

• Eligible bonuses and commissions