Email Marketing Strategist

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🔥 18 hours ago

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Lucyd

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

🛍️ eCommerce

📱 Media

B2B • eCommerce • Media

Lucyd is a social advertising agency known as The Conscious Compound™ that specializes in cannabis, hemp, CBD, psychedelics, and adaptogens advertising. The company has developed expertise in navigating the complex landscape of Facebook and Instagram advertising for these industries, ensuring compliance with platform policies. Lucyd offers robust support for social media platforms such as Meta, Google, and TikTok, helping clients maintain live and effective advertisements. The agency prides itself on its ability to use direct language in ads while adhering to platform guidelines, and has managed over $1 billion in ad spend. Lucyd works with leading brands to amplify revenue through new customer acquisition and provides a range of services including web development, conversion rate optimization (CRO), and creative ad solutions.

📋 Description

• Lay the groundwork for a successful email marketing launch, including refining services and systems, and establishing scalable tools for efficient processes. • Assess the current state of email marketing across client accounts, proposing improvement strategies and implementation roadmaps. • Partner with operations to identify and recruit key team members, planning for healthy growth. • Successfully onboard existing advertising clients into our email service, implementing strategies to boost engagement and repeat business. • Identify and seize opportunities for additional services, continuously refining tools and processes based on feedback and latest industry practices. • Deliver tangible growth in key metrics for clients enrolled in email services, such as client engagement, open rates, CTR, and overall ROI for email campaigns. • Forge strong, service-oriented client relationships, marked by clear communication and deep understanding of client needs. • Collaborate with other departments to align strategies and goals. • Partner with operations to begin implementing a long-term vision for the email department. • Be a recognized leader within the department, known for significant growth in key metrics and overall departmental success. • Lead initiatives that result in the expansion of the department’s capabilities, services, or client base. • Contribute significantly to the team’s success through mentorship, knowledge sharing, and collaboration.

🎯 Requirements

• A solid foundation of 3+ years in email marketing, preferably in an eCommerce setting. • Proven skills in both the tactical and strategic management of large-scale email lists (100,000+ subscribers) using Klaviyo. • A sharp eye for design and stellar copywriting skills to ensure every email is a brand ambassador. • Strong interpersonal communication skills (written and verbal) for collaborating with the internal team and meeting with clients. • A strong command of Excel/Google Sheets for data analysis and campaign tracking. • Exceptional organizational skills, adept at juggling multiple projects while maintaining top-notch productivity and prioritization. • Excellent communication and interpersonal skills to manage client expectations and maintain strong relationships.

🏖️ Benefits

• N/A