Senior Growth Marketing Manager

Job not on LinkedIn

🔥 49 minutes ago

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $130k - $160k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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WHIP

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2020

⚽ Sports

☁️ SaaS

💰 $122.7k Seed Round - WHIP on 2018-03

Sports • SaaS

WHIP is a mobile app and platform (WHIP LIVE) that serves outdoor enthusiasts — particularly motorcyclists, bikers, runners, and hikers — by providing route planning, turn-by-turn voice navigation (including off-road and trail routing), live tracking and safety features, activity tracking with performance analytics, offline maps, map layers, and community features (routes database, leaderboards, events). It offers a Plus subscription for advanced features and synchronization with services like Strava and Garmin. WHIP emphasizes safety (live location sharing, emergency support), specialized maps (Adventure Map®), and event/live-tracking services for competitions.

📋 Description

• Own the paid media budget across Google, Meta, TikTok, YouTube and other channels; plan, launch and optimize every campaign • Target drivers by market, platform and vehicle interest • Shift spend weekly toward markets, channels and vehicle classes with the lowest cost per activated driver • Grow organic sign-ups through technical SEO, city landing pages and ranking content • Manage Google Business Profiles for every location • Improve the path from ad click to application, approval, vehicle pickup and repeat rental • Run A/B tests on landing pages, offers and sign-up forms • Partner with operations on lead follow-up, retention and referral campaigns, aligning spend with fleet availability • Build and run go-to-market plans for each new city, from pre-launch waitlists to launch-week campaigns • Set up and maintain conversion tracking, attribution and dashboards using GA4, Google Tag Manager, ad pixels and CRM • Report weekly to leadership on spend, leads, cost per lead, cost per activated driver, return on ad spend and revenue influenced • Manage agencies, freelancers and vendors where appropriate • Build campaigns, tracking and reports independently as the current marketing team, with a path to build and lead the team

🎯 Requirements

• 6+ years in performance or growth marketing • 3+ years personally managing a paid media budget of $50,000+ per month • Hands-on expertise in Google Ads and Meta Ads; builds and optimizes campaigns personally • Proven track record of lowering cost per lead or acquisition, with results you can walk through in detail • Working knowledge of technical and local SEO • Strong analytics skills: GA4, Google Tag Manager, conversion tracking and spreadsheet modeling • Experience running marketing across multiple cities or regions • Clear, direct communication with executives; comfortable taking direction and pushing back with data • Experience in rideshare, gig economy, mobility, auto rental or another local, two-sided marketplace (preferred) • Experience recruiting gig or hourly workers through paid channels (preferred) • Bilingual (English/Spanish) or experience marketing to multilingual audiences (preferred) • Experience with lifecycle tools (HubSpot, Braze, Klaviyo or similar) and SMS marketing (preferred) • Experience launching new markets from zero (preferred) • Ability to sit and use typical desktop computing workspace equipment for extended periods • Manual dexterity to operate a typical desktop computing workstation • Ability to communicate verbally and in writing using email, Google Meet, and Slack • Ability to lift and carry up to 15 pounds, if required

🏖️ Benefits

• Insurance included with rented vehicles for rideshare and delivery drivers (company offering, not an employee benefit) • Maintenance included with rented vehicles for rideshare and delivery drivers (company offering, not an employee benefit) • Reasonable accommodations for qualified individuals with disabilities

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